KUALA LUMPUR, Malaysia – Cold coffee is no longer just a cafe trend, it’s becoming part of how young Malaysians live, create and express themselves every day – tapping into this shift, NESCAFÉ introduces NESCAFÉ Espresso Concentrate, a premium liquid coffee innovation designed to bring cafe-style cold coffee into everyday moments, effortlessly. As more consumers, especially Gen Zs, embrace iced and cold coffee, the way coffee is enjoyed is evolving. Today, it’s not just about the drink – it’s about the experience, the vibe and the freedom to personalise.

The NESCAFÉ Espresso Concentrate is created for this new generation of coffee drinkers – one that values creativity, convenience and self-expression in everything they do¹.

This shift is reflected globally, with 32% of coffee consumed out-of-home now being cold and this segment is growing by 15% over the past four years². Younger consumers, in particular, are driving this trend; seeking not just quality coffee, but also the ability to customise and experiment with flavours in a way that fits their lifestyle.

Produced at Nestlé Malaysia’s Sri Muda factory in Shah Alam, a certified Halal manufacturing hub and Nestlé’s first coffee concentrate site in Asia. This reflects Malaysia’s key role in Nestlé’s regional innovation and manufacturing network.

With its ready-to-mix format, NESCAFÉ Espresso Concentrate makes it easy to create cafe-style drinks at home. Just pour, mix and enjoy. Whether it’s a creamy iced latte, a bold iced Americano or playful creations like fizzy lemonade or fruity blends coffee, consumers can craft their perfect cup anytime – no machines, no complicated steps. Each bottle makes up 10 to 16 servings, offering both convenience and value for everyday enjoyment.

“NESCAFÉ Espresso Concentrate is set to tap into new and exciting growth opportunities within the evolving coffee space, especially among younger generations who are exploring coffee culture in their own unique way. We are creating new platforms for future growth while bringing more convenient and enjoyable coffee experiences to Malaysians. We are also honoured to have been selected as one of the main manufacturing sites for this important innovation globally.” said Juan Aranols, Chief Executive Officer of Nestlé Malaysia, Singapore and Brunei.

NESCAFÉ is taking it further by introducing an expanded range of flavours designed for more personalised cafe-style creations at home. The range now comes in three flavour variants – Black, Sweet Vanilla and Velvet Mocha, available nationwide. From bold and intense to smooth and indulgent, each variant is crafted to give consumers more ways to enjoy coffee, their way.

1 https://intelligence.coffee/2025/01/gen-z-is-making-customised-coffee-cool/
2 https://www.nestle.com/media/news/nescafe-launches-premium-espresso-concentrate-coffee