Nestlé’s Mo Kingston on why KitKat’s ‘Heist’ was able to steal the show in Cannes
Twelve tonnes of chocolate disappear in transit and, for most CPG companies, it’d be a crisis. For KitKat,…
Mark Ritson: Nestlé’s new no-nonsense CEO is rewriting the rules of CPG turnarounds
Mark Ritson argues that former brand auditor Philipp Navratil’s unapologetic, marketing-first leadership might finally shake Nestlé out of…
KitKat Turns Chocolate Theft Into Marketing Spectacle
Quick Answer KitKat turned a real chocolate theft into a marketing opportunity by creating a convoy-style activation in…
Stunt or no stunt, KitKat’s heist comms alerted my PR Spidey senses
Less than a week before Easter (and April Fools’ Day), KitKat was the victim of a chocolate heist…
Stunt or no stunt, KitKat’s heist comms alerted my PR Spidey senses
Less than a week before Easter (and April Fools’ Day), KitKat was the victim of a chocolate heist…