Communications breakdown: KitKatgate wasn’t the joke we hoped for
The Drum’s resident humorologist, Paddy Gilmore, puts his finger on why the recent KitKat heist wasn’t, and couldn’t,…
Stunt or no stunt, KitKat’s heist comms alerted my PR Spidey senses
Less than a week before Easter (and April Fools’ Day), KitKat was the victim of a chocolate heist…
Stunt or no stunt, KitKat’s heist comms alerted my PR Spidey senses
Less than a week before Easter (and April Fools’ Day), KitKat was the victim of a chocolate heist…