Mars, Mondelēz, Ferrero, Nestlé, Hershey and Haribo: Rethinking confectionery innovation
Confectionery innovation – summaryInnovation shifts from new flavours to experience-led formats and momentsSelective indulgence drives fewer treats but…
Ferrero’s next move: Reshaping confectionery and snacking
Ferrero’s future in confectionery and snacking – summaryFerrero drives growth through iconic brands, strategic innovation and disciplined expansionVertical…