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<\/a> <\/p>\nHosted by Yasser Abdul Malak, Chairman and CEO of Nestl\u00e9 Middle East and North Africa, the inauguration was attended by H.E. Abdulla Bin Touq Al Marri, Minister of Economy and Tourism; H.E. Reem AlHashimy, Minister of State for International Cooperation and CEO of Expo City Dubai Authority, and H.E. Najeeb Mohammed Al Ali Executive Director of the Expo City Authority, along with other Expo and Nestl\u00e9 leaders, for a tour of the office and a demonstration of SparX\u2019s capabilities.<\/p>\n
In this context, H.E. Abdulla bin Touq Al Marri, Minister of Economy and Tourism, said: \u201cThanks to the directives of its wise leadership, the UAE continues to develop an integrated economic model underpinned by effective partnerships with the global private sector. These efforts contribute to supporting the goals of economic diversification and enhancing the country\u2019s position as a leading destination for investment and business.\u201d He pointed out that enabling an environment of innovation and employing advanced technologies are fundamental pillars in developing the new economy sectors and raising the efficiency and sustainability of supply chains, which enhance the national economy\u2019s readiness to keep pace with rapid global shifts.<\/p>\n
He added: \u201cThe UAE\u2019s hosting of innovation and sustainability centers and advanced facilities affiliated with global companies reflects the growing confidence in the country\u2019s economic environment, its advanced infrastructure, flexible legislation, and competitive business ecosystem. It also confirms that partnership with the private sector is a key element in developing vital industries, enhancing added value, and supporting sustainable economic growth.\u201d<\/p>\n
H.E. Reem AlHashimy, Minister of State for International Cooperation and CEO of Expo City Dubai Authority, said: \u201cCollaboration and innovation are crucial to creating the brighter future we all seek \u2013 a future where companies and governments alike place the human experience at the heart of their products, services and policies. We are proud to see Expo City\u2019s innovation ecosystem growing with the addition of the SparX Innovation Hub \u2013 and to have Nestl\u00e9 as a strategic partner in the UAE\u2019s first Green Innovation District.\u201d<\/p>\n
\u201cThe Middle East and North Africa is one of the world\u2019s most dynamic regions, with consumers who are shaping global trends. SparX reflects our confidence in the talent, creativity, and entrepreneurial spirit of this region. The best ideas come from bringing together diverse perspectives, challenging conventions, and staying relentlessly close to consumers. SparX embodies that mindset, creating an environment where technology enhances human creativity and where collaboration turns bold ideas into meaningful innovation, \u201csaid Yasser Abdul Malak, Nestl\u00e9 Chairman and CEO for the Middle East and North Africa.<\/p>\n
At its core, SparX is built on collaboration. It brings together startups, universities, technology partners, and government entities to co-create solutions that reflect how people live today. Powered by AI, data, and advanced technologies, the hub is grounded in something more important: a deep, real understanding of the consumers Nestl\u00e9 serves.<\/p>\n
Leveraging Nestl\u00e9\u2019s strategic partnership with the DIFC AI Campus, SparX enables teams to capture real-time consumer signals and translate them into actionable insights. Combined with hands-on consumer immersion, this approach allows Nestl\u00e9 to identify emerging needs earlier and turn ideas into tangible innovations with greater speed and relevance.<\/p>\n
Nestl\u00e9 is also a strategic partner in the UAE\u2019s first Green Innovation District \u2013 a joint initiative of the UAE Ministry of Economy and Tourism and Expo City Dubai \u2013 a premier destination for innovative, environment-conscious businesses and a powerful catalyst for a new era of sustainable growth.<\/p>\n
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