Rising US duties have forced alpine cheesemakers to rethink sales strategies and push reductions, leaving farmers scrambling to find buyers and protect prices.<\/p>\n
MOLESON-SUR-GRUYERES, Switzerland \u2013 Alpine farmers who produce one of the country\u2019s best-known cheeses are looking for ways to fill the gap in sales caused by US import tariffs. This comes as demand declines in one of the most important export markets.<\/p>\n
The Gruyere cheese faced a 10% US tariff last year, which this year was raised to 12.5%. In response, producers cut production by 5% to protect prices.<\/p>\n
The cheese is effectively not selling, and the measure is intended to prevent an excess of stock. It also helps maintain a stable price.<\/p>\n
\u2013 Alexandre Murith<\/p>\n
Previously, the American market accounted for about 13% of Gruyere sales, with the cheese distinguished by a more pronounced flavor and aroma compared with Emmental.<\/p>\n
The reduction in production has hit farmers hard, but they refuse to reveal exact figures. For the most-exported variety of Gruyere, produced at lower elevations, the 5% reduction has persisted for a second consecutive year. For the variety produced by Murith, no reduction is planned for the next season.<\/p>\n
We were affected for much of 2026.<\/p>\n
\u2013 Anthony Margot<\/p>\n
We work daily to seek new markets around the world. But the United States is a huge market with high purchasing power \u2013 it cannot be replaced overnight.<\/p>\n
\u2013 Alexandre Murith<\/p>\n
\u201cWe are actively exploring opportunities everywhere, but it takes time and money,\u201d the farmers and traders conclude, hoping to find new sales channels and strengthen Gruyere\u2019s position in the global market.<\/p>\n
Despite the challenges, Gruyere producers in Switzerland continue to seek new markets and increase exports beyond the United States, hoping to support the industry and maintain stable prices for one of the most popular Swiss cheese varieties.<\/p>\n","protected":false},"excerpt":{"rendered":"Rising US duties have forced alpine cheesemakers to rethink sales strategies and push reductions, leaving farmers scrambling to…\n","protected":false},"author":2,"featured_media":108023,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4],"tags":[52722,52719,52721,1202,41,52723,17,11039],"class_list":["post-108022","post","type-post","status-publish","format-standard","has-post-thumbnail","category-switzerland","tag-dairy-production-cuts","tag-gruyere-cheese","tag-gruyere-cheese-swiss-cheese-exports-us-tariffs-dairy-production-cuts","tag-news","tag-swiss","tag-swiss-cheese-exports","tag-switzerland","tag-us-tariffs"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116980431289032425","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/108022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=108022"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/108022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/108023"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=108022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=108022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=108022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}