{"id":117856,"date":"2026-08-20T10:21:07","date_gmt":"2026-08-20T10:21:07","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/117856\/"},"modified":"2026-08-20T10:21:07","modified_gmt":"2026-08-20T10:21:07","slug":"swiss-watch-exports-rose-9-6-in-july-boosted-by-u-s-momentum","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/117856\/","title":{"rendered":"Swiss Watch Exports Rose 9.6% in July, Boosted by U.S. Momentum"},"content":{"rendered":"

\n\tThe fast-ticking American economy gave Swiss watch exports<\/a> a boost in July<\/a>, offsetting lingering weakness in Greater China, and softness across Asia.<\/p>\n

\n\tA 26.5 percent increase in the U.S., its third consecutive month of double-digit gains, contributed to an overall 9.6 percent jump in exports<\/a> to 2.63 billion francs, the Federation of the Swiss Watch Industry<\/a> reported Thursday.<\/p>\n

\n\tFrance recorded an increase of 104.6 percent, which the federation and Bernstein analyst Luca Solca cautioned likely overstates underlying trends. RBC Capital Markets attributed the robust gains in France to its \u201crole as a logistics hub.\u201d<\/p>\n

\n\tIt is understood many watch brands choose to export first to France and then on to other regions, which consequently creates a distortion in regional trends.<\/p>\n

\n\tStill, the impressive performance counterbalanced declines elsewhere in Europe, and the region recorded a 12.4 percent improvement, lifted mainly by an 11.6 percent rise in exports to Germany.<\/p>\n

\n\tThe U.K., which accounted for 6.1 percent of Swiss watch exports in July<\/a>, was up 9.5 percent.<\/p>\n

\n\t\u201cSwiss watch demand remains on track for a gradual recovery,\u201d Solca said in a research note, highlighting that eastern Asia\u2019s recover \u201calthough uneven, remains broadly on the right trajectory.\u201d<\/p>\n

\n\tHe attributed the robust health of U.S. figures to \u201ccontinued strength at the high end, supported by equity market wealth creation and the positive backdrop of the 2026 FIFA World Cup.\u201d<\/p>\n

\n\tExports to Japan fell 3.7 percent, while Hong Kong and Singapore recorded modest growth of 0.5 percent and 2.3 percent respectively.<\/p>\n

\n\tThe United Arab Emirates saw watch exports dip 3.7 percent. Citi analyst Thomas Chauvet attributed the setback after four months of sequential improvements to the ongoing geopolitical disruption in the Middle East.<\/p>\n

\n\tAnalysts credited the Swatch x Audemars Piguet Royal Pop collaboration, which unleashed pandemonium <\/a>when it dropped last May, for contributing to momentum in the 200 to 500 Swiss francs price bracket, which jumped 26.1 percent in July, in contrast to four years of \u201csignificant decline,\u201d according to the federation.<\/p>\n

\n\tWatches priced over 3,000 Swiss francs grew by 12 percent last month, versus a 3.9 percent decline for timepieces in the 500 to 3,000 price segment.<\/p>\n

\t\t\t\t\t\t\"People<\/p>\n

\t\t\t\t\tConsumers clamoring at a Swatch store in New York ahead of the Audemars Piguet x Swatch Royal Pop watch drop.<\/p>\n

\t\t\t\t\t\t\t\t\tAFP via Getty Images<\/p>\n","protected":false},"excerpt":{"rendered":"The fast-ticking American economy gave Swiss watch exports a boost in July, offsetting lingering weakness in Greater China,…\n","protected":false},"author":2,"featured_media":117857,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4],"tags":[9371,57327,41,17,9331],"class_list":["post-117856","post","type-post","status-publish","format-standard","has-post-thumbnail","category-switzerland","tag-exports","tag-july","tag-swiss","tag-switzerland","tag-the-federation-of-the-swiss-watch-industry"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/117127340958527180","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/117856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=117856"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/117856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/117857"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=117856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=117856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=117856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}