Swiss Beauty has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch a limited-edition makeup collection inspired by the Harry Potter franchise.<\/p>\n
The collection draws on elements from the wizarding world, including spells, Hogwarts houses and the Patronus charm. It includes a tinted gloss, colour-changing foundation, multichrome eyeliner, makeup brushes and an eyeshadow range.<\/p>\n
The Spellbinding Tinted Gloss comes in three shades named Incendio Cherry Red, Bombarda Toffee Brown and Confringo Berry Pink. The Transfiguration-inspired Colour-Changing Foundation starts as a white formula and adapts to individual skin tones on application.<\/p>\n
The Classy Multichrome Eyeliner is available in four shades, while the Patronus-inspired Makeup Brush Set is designed for precision and blending. The eyeshadow range features four multichrome shades based on the Hogwarts Houses.<\/p>\n
Commenting on the launch, Vikram Sharma, SVP and head of APAC Consumer Products at Warner Bros. Discovery said: ” India is one of our key growth markets, and beauty represents a significant opportunity to engage new consumers through licensing. Harry Potter continues to resonate with generations of fans across the country, making it a powerful platform for brands looking to create meaningful consumer connections.<\/p>\n
Our collaboration with Swiss Beauty brings together the joy of makeup with the enduring appeal of the wizarding world, creating a collection that fans can connect with through every design detail and collectible element while helping the brand reach new audiences in an authentic and engaging way.\u201d<\/p>\n
Mohit Goyal, co-founder & director, Swiss Beauty, said: “Innovation has always been at the heart of Swiss Beauty’s journey. The Harry Potter-inspired collection reflects our commitment to bringing culturally relevant collaborations to our consumers while continuing to push the boundaries of beauty innovation.<\/p>\n
By combining high-performance formulations with imaginative storytelling, we hope to create products that spark curiosity, confidence, and joy for beauty lovers across the country.”<\/p>\n
Shalini Kochar, AVP Marketing, Swiss beauty believes that \u201cToday\u2019s beauty consumer is looking for products that offer more than functionality – they want experiences, stories, and a sense of connection with the brands they choose. Our collaboration with Warner Bros. Discovery Consumer Products for the beloved Harry Potter franchise allows us to tap into this shift in a meaningful way by bringing together beauty, fandom, and nostalgia.<\/p>\n
Through this collection, we aim to create a highly engaging consumer experience that extends beyond the product and encourages discovery, conversation, and self-expression. It is a reflection of Swiss Beauty\u2019s approach to building culturally relevant brand experiences that resonate with the next generation of beauty consumers.\u201d<\/p>\n
The limited-edition collection will be available through Swiss Beauty’s online and offline channels across India.<\/p>\n","protected":false},"excerpt":{"rendered":"Swiss Beauty has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch a limited-edition makeup collection…\n","protected":false},"author":2,"featured_media":121177,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4],"tags":[59047,41,21879,17,7068,21858],"class_list":["post-121176","post","type-post","status-publish","format-standard","has-post-thumbnail","category-switzerland","tag-harry-potter","tag-swiss","tag-swiss-beauty","tag-switzerland","tag-warner-bros","tag-warner-bros-discovery-global-consumer-products"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/117166544288021292","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/121176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=121176"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/121176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/121177"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=121176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=121176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=121176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}