Boston, MA\u2014Yellow Wood Partners, a private equity firm that invests in consumer brands and companies, announced plans to acquire Nestl\u00e9’s Holistic Health platform of “mainstream” vitamins, minerals and supplements (VMS) brands\u00a0for $1.0 billion.<\/p>\n
Which VMS brands are included in the deal?<\/p>\n
The transaction includes seven established brands:\u00a0Nature’s Bounty,\u00a0Osteo Bi-Flex,\u00a0Ester-C,\u00a0Gard,\u00a0Nuun,\u00a0Puritan’s Pride,\u00a0and\u00a0Sisu, along with the associated\u00a0U.S.\u00a0private-label supplements business, dedicated manufacturing, packaging, warehousing and distribution operations. Nestle noted that, in 2025, the business generated sales of $1.2 billion, with operations\u00a0predominantly in the\u00a0U.S., and a presence in other countries including Canada and China.<\/p>\n
“This is another important step in the strategic transformation of our portfolio” said Philipp Navratil,\u00a0CEO, Nestl\u00e9. “We are focusing our resources where we have the strongest competitive advantage. With Nestl\u00e9\u2019s strong innovation and brand-building capabilities, we are well positioned for growth in the premium, science-led\u00a0VMS\u00a0space, where brands such as\u00a0Solgar\u00a0and\u00a0Pure Encapsulations\u00a0continue to perform strongly. At the same time, the category has evolved, and the mainstream\u00a0VMS business requires a different approach under dedicated ownership.”<\/p>\n
Dana Schmaltz, Partner at Yellow Wood, said:\u00a0“Holistic Health is an excellent platform of trusted brands with deep retailer relationships providing significant opportunities for continued growth. The Holistic Health portfolio provides a group of specialty category leaders in various high growth sectors of the attractive VMS market, including hydration, gut health, and immunity. Operating Holistic Health as a standalone entity will provide the opportunity to leverage the power of each brand to accelerate growth, enhance innovation and strengthen their market positions with consumers and retail partners. We have developed an excellent relationship with the team at Nestl\u00e9 and look forward to ensuring a smooth transition over the coming months as we close the transaction.”<\/p>\n
Tad Yanagi, Partner at Yellow Wood, added,\u00a0“This exciting portfolio is deeply aligned with our focus, expertise and functional operations approach, and we are thrilled to add each of these brands to the Yellow Wood umbrella. We believe that by implementing the Yellow Wood Consumer Operating DNA model, we can accelerate the growth of all of these brands as we have done with other category defining carveouts such as Q-tips, Chapstick, Suave and Dr. Scholl’s. As VMS adoption continues to increase among a wide range of consumers and demand for benefit-specific solutions expands, we see significant runway to drive organic growth across the platform.”<\/p>\n
According to the announcement, this transaction marks Yellow Wood’s sixth significant carveout acquisition from five major global consumer companies, including Bayer, Reckitt, Unilever, and Haleon.<\/p>\n
When is the Yellow Wood-Nestl\u00e9 transaction expected to close?\u00a0<\/p>\n
The transaction is subject to applicable regulatory approvals and is expected to close by the first half of 2027.<\/p>\n","protected":false},"excerpt":{"rendered":"Boston, MA\u2014Yellow Wood Partners, a private equity firm that invests in consumer brands and companies, announced plans to…\n","protected":false},"author":2,"featured_media":123999,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[60673,3343,60671,60677,199,60674,60676,60670,60672,60678,60675],"class_list":["post-123998","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-dietary-supplements","tag-mergers-and-acquisitions","tag-minerals-and-supplements-vms-brands","tag-natures-bounty-acquisition","tag-nestle","tag-nestle-holistic-health-portfolio","tag-nestle-holistic-health-sale","tag-vitamins","tag-vms","tag-which-nestle-supplement-brands-is-yellow-wood-partners-buying","tag-yellow-wood-partners-nestle-acquisition"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/117198044887877640","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/123998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=123998"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/123998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/123999"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=123998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=123998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=123998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}