Yellow Wood Partners has agreed to acquire Nestl\u00e9\u2019s Holistic Health platform for USD$1 billion, adding Nature\u2019s Bounty, Nuun, Osteo Bi-Flex and Gard to its growing portfolio of consumer brands.<\/p>\n
Private equity firm Yellow Wood Partners has agreed to acquire Nestl\u00e9\u2019s Holistic Health platform in a USD$1 billion transaction, expanding its presence across the vitamins, minerals and supplements (VMS) market.<\/p>\n
The transaction will give Yellow Wood a portfolio of established consumer health brands spanning areas including hydration, gut health, immunity and women\u2019s health.<\/p>\n
Holistic Health\u2019s portfolio includes Nature\u2019s Bounty, Nuun, Osteo Bi-Flex and Gard. Nature\u2019s Bounty is the second-largest overall VMS brand in the US and a leading women\u2019s health brand, according to the announcement.<\/p>\n
The brand offers a range of wellness products consumed in more than 20 per cent of US households and has been operating for more than 50 years.<\/p>\n
\u201cThis is another important step in the strategic transformation of our portfolio\u201d said Philipp Navratil,\u00a0CEO, Nestl\u00e9<\/a>. \u201c<\/p>\n We are focusing our resources where we have the strongest competitive advantage. With Nestl\u00e9\u2019s strong innovation and brand-building capabilities, we are well positioned for growth in the premium, science-led\u00a0VMS\u00a0space, where brands such as\u00a0Solgar\u00a0and\u00a0Pure Encapsulations\u00a0continue to perform strongly. At the same time, the category has evolved, and the mainstream\u00a0VMS\u00a0business requires a different approach under dedicated ownership.\u201d<\/p>\n Yellow Wood plans to operate Holistic Health as a standalone entity, with the private equity firm identifying opportunities to accelerate innovation and strengthen the individual brands\u2019 positions with consumers and retail partners.<\/p>\n