Nestl\u00e9 has taken home the Mob-Ex Best of Show \u2013 Brand title for the third consecutive year, capping a strong showing at this year\u2019s Mob-Ex Awards with nine Gold, five Silver and six Bronze trophies.<\/p>\n
The brand\u2019s winning work spanned campaigns including \u201cLaki Sa Gatas\u201d, created with WPP OpenMind, Publicis Manila and WPP The Goat Agency; \u201cThe Never-Ending Chant\u201d, developed with Ogilvy Manila, WPP OpenMind and Greenbulb PR; and \u201cNestl\u00e9 x TikTok Regional 12.12 2025 \u2013 Made for Every Moment\u201d, with Imagic Esolutions.<\/p>\n
Together, the campaigns showcased a range of mobile-led approaches, from commerce and real-time marketing to culturally driven storytelling. Nestl\u00e9 was recognised across categories including Best Campaign \u2013 Live Commerce, Best Direct to Consumer Campaign, Best Insights-Driven Mobile Campaign, Best Mobile Storytelling Campaign, Best Use of Mobile Commerce and Best Use of Real-Time Marketing.<\/p>\n
Indofood CBP Sukses Makmur was another standout brand winner, securing four Gold and three Silver trophies for campaigns including \u201cRoblox National Heroes\u201d, \u201c12 Spoonfuls of Nyemek\u201d, \u201cThe First Pentol Hijack Ever\u201d and \u201cPop Mie Pedas Squad Interactive Gamification on OTT\u201d.<\/p>\n
Sarimelati Kencana also performed strongly, with its Pizza Hut campaigns earning three Gold, two Silver and three Bronze trophies. Its winning work included \u201cRiding Indonesia’s Short Drama Wave to Win Gen Z During Ramadan 2026\u201d, \u201cLimo Pizza DIP & CRUNCH: The Longest Loop of Togetherness\u201d and \u201cPizza Hut Feed Good Times with Pop Mart Molly\u201d, combining culture, entertainment and interactive experiences.<\/p>\n
On the agency side, i-dac Indonesia secured the Mob-Ex Best of Show \u2013 Agency title for the second consecutive year, taking home five Gold, four Silver and three Bronze trophies.<\/p>\n
Its winning portfolio included \u201c12 Spoonfuls of Nyemek\u201d and \u201cThe First Pentol Hijack Ever\u201d for Indofood CBP Sukses Makmur, alongside \u201cBraincharge: The Anti Brainrot Campaign\u201d for Telekomsel. The work picked up recognition across categories including Best Use of Display Advertising, Best Use of KOLs \/ Influencers, Best Use of Mobile Integration, Best Campaign \u2013 Consumer Goods and Best Campaign \u2013 Telecommunications.<\/p>\n
Imagic Esolutions also put in a strong showing, with its work for Nestl\u00e9 (Zone AOA) including \u201cNestl\u00e9 x TikTok Regional 12.12 2025 \u2013 Made for Every Moment\u201d and \u201cNestl\u00e9 x Lazada Regional Super Brand Day 2025 \u2013 Sound of Love\u201d.<\/p>\n
The WPP Group was also well represented, with WPP Media, WPP OpenMind and WPP The Goat Agency earning recognition for work spanning Nestl\u00e9 Philippines, Sarimelati Kencana, and Nestl\u00e9 & Wyeth Nutrition Philippines.<\/p>\n
This year\u2019s Mob-Ex Awards recognised the brands and agencies using mobile to connect with audiences through commerce, culture, technology and storytelling.<\/p>\n
The winners and finalists were celebrated at the Mob-Ex Awards Gala at Shangri-La Singapore on 3 September 2026. The evening was supported by official beer partners Heineken Silver, Tiger Crystal and ODD Company.<\/p>\n