{"id":127727,"date":"2026-09-08T16:36:13","date_gmt":"2026-09-08T16:36:13","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/127727\/"},"modified":"2026-09-08T16:36:13","modified_gmt":"2026-09-08T16:36:13","slug":"nestle-goes-for-growth-in-baking-with-china-brazil-launches-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/127727\/","title":{"rendered":"Nestl\u00e9 goes for growth in baking with China, Brazil launches"},"content":{"rendered":"

\"\"\/<\/p>\n

Credit: Nestle<\/p>\n

Nestl\u00e9 is introducing a baking range targeted at convenience, kicking off with Brazil and China.<\/p>\n

The world\u2019s largest food company said the desserts form part of its \u201cmodern cooking growth platform\u201d and feature twin launches in the two markets.<\/p>\n

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A Mo\u00e7a Pudding and Mo\u00e7a Brigadeir\u00e3o will roll out in Brazil, while Nestl\u00e9 Tiramis\u00f9 and Nestl\u00e9 Cheesecake will be launched in China.<\/p>\n

The packaged products provide a base mix for each of the desserts and just require the addition of fruit, biscuits and other ingredients to deliver the final product, depending on the recipe concerned. Nestl\u00e9 claims the desserts take only 15 minutes of preparation.<\/p>\n

Nestl\u00e9 describes the range as \u201cdessert culinary solutions\u201d and will be supporting the launch through social and digital marketing, along with the input of local influencers.<\/p>\n

\u201cModern Cooking is a key growth platform for Nestl\u00e9,\u201d Stephanie Arnesen, the head of Dairy Culinary Solutions, said in a statement.<\/p>\n

Nestl\u00e9 said Dairy Culinary Solutions is part of its Food Strategic Business Unit.<\/p>\n

Just Food has asked Nestl\u00e9 to confirm if the unit is part of the so-called growth platforms introduced by CEO Philipp Navratil since he took the helm a year ago.<\/p>\n

Arnesen added: \u201cWe are taking one innovation platform, adapting it to local dessert cultures and launching it across multiple markets from the outset.<\/p>\n

\u201cCombining global scale with local relevance is how we continue to grow and innovate. By bringing together our culinary expertise and deep understanding of consumer needs, we are helping consumers create delicious homemade desserts with greater confidence.\u201d<\/p>\n

Discussing Nestl\u00e9\u2019s first-half results in July, Navratil said he was targeting \u201csustained\u201d organic growth and RIG of at least 4% and 2%, respectively.<\/p>\n

RIG, or real internal growth that strips out the effect of pricing from the organic numbers, is a key metric for Nestl\u00e9 closely monitored by investors.<\/p>\n

For the growth platforms, Navratil is aiming to deliver \u201chigh single-digit growth\u201d going forward, which, he said, \u201cmeans accelerating our categories by stepping up investment in areas with the highest structural growth potential\u201d.<\/p>\n

Those platforms registered growth of 7% in the first half.<\/p>\n

\u201cKey to driving growth across the business is being deliberate about where and how we invest, and then relentlessly executing,\u201d Navratil explained in July.<\/p>\n

\u201cInvestment in growth is much broader than marketing. Growth does not come from one lever alone. It comes from better products, stronger brands, the right value proposition, increased visibility in store and online, and clearer communications with consumers.\u201d<\/p>\n

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