Measuring five metres in length, two metres wide, and weighing 350kg, the car is equal to the equivalent of over 16,900 two-finger KitKats and took 1,254 hours to craft. From the aerodynamic front wing to the iconic rear spoiler, every detail has been meticulously rendered.<\/p>\n
The chocolate car was revealed at the Silverstone Circuit by racing ace and presenter Billy Monger, marking the start of KitKat\u2019s partnership with Formula 1 and in celebration of its limited-edition miniature replica chocolate car.<\/p>\n
The pit stop is Formula 1\u2019s ultimate break, so KitKat wanted to pay tribute by creating a chocolate car that mirrors the size of a Formula 1 model.<\/p>\n
Scott Coles, managing director for Nestl\u00e9 Confectionery in the UK and Ireland, said: \u201cKitKat has always championed the power of taking a break, so to celebrate our partnership with Formula 1 we wanted to build something truly unexpected.<\/p>\n
\u201cWe built the chocolate racing car as a tribute to the precision of the sport and the playfulness of our brand. We\u2019re not just showing up at the track, we\u2019re also bringing the thrill of the race to supermarket aisles, making every \u2018F1 break\u2019 part of the fan experience.\u201d<\/p>\n
KitKat will feature at key F1 races in Nestl\u00e9\u2019s top markets during the 2026 season. The partnership goes beyond trackside visibility, delivering immersive fan experiences through social media engagement, exclusive merchandise, in-store activations, prize promotions, and innovative, limited-edition products.<\/p>\n
KitKat will also appear with targeted ads during the Netflix series, Drive to Survive, giving fans unique ways to engage with a sport that\u2019s rapidly gaining traction among younger generations.<\/p>\n","protected":false},"excerpt":{"rendered":"Measuring five metres in length, two metres wide, and weighing 350kg, the car is equal to the equivalent…\n","protected":false},"author":2,"featured_media":25333,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[110,7223,2613,7151,199,7227],"class_list":["post-25332","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-chocolate","tag-confectionery","tag-f1","tag-kitkat","tag-nestle","tag-nestle-confectionery"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116171495377244298","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/25332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=25332"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/25332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/25333"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=25332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=25332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=25332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}