wrote<\/a>.<\/p>\n\u201cAs far as our brands are concerned, the figures in the research are highly inaccurate,\u201d Swatch Group said. This included statements such as \u201c10 brands experienced a contraction of their turnover of 15% or more in 2025: Longines, Swatch, Hamilton, Blancpain and Breguet.\u201d<\/p>\n
Regarding Swatch Group, the report stated that \u201call of the group\u2019s top five brands posted a sales contraction in 2025,\u201d the watchmaker continued. \u201cLater, in the same paragraph, the turnover decline for individual brands is specified: Omega -8%, Longines -18%, Tissot -5%, Swatch -10%. These statements are far from reality. Just as an example: Tissot grew by 3%.\u201d<\/p>\n
Swatch observed that Morgan Stanley Investment Management (MSIM) stated in its most recent Public Side Code of Ethics and Personal Trading Guidelines, filed with the SEC, that it had a duty to act fairly and in the best interests of its clients at all times.<\/p>\n
Some of the statements in the research are so potentially damaging to consumer and retailer trust that \u201clegal action should be considered,\u201d Swatch said.<\/p>\n
Image: A Swatch store in Switzerland. (Shutterstock)<\/p>\n","protected":false},"excerpt":{"rendered":"Swatch Group has published an open letter on its website criticizing the recent \u201cNinth Annual Swiss Watcher\u201d report…\n","protected":false},"author":2,"featured_media":26343,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[10566,10129,17,10366],"class_list":{"0":"post-26342","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-switzerland","8":"tag-suzanne-watkin","9":"tag-swatch-group","10":"tag-switzerland","11":"tag-top-story"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116180000606367061","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/26342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=26342"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/26342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/26343"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=26342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=26342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=26342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}