For India, one of the world\u2019s fastest-growing premium consumer markets, this signals a calibrated bet on technically sophisticated yet accessible luxury watches. While established Swiss brands dominate the high-value segment, Victorinox is positioning itself as a brand offering comparable Swiss engineering, performance reliability, and material quality at a more competitive price band.<\/p>\n
The\u00a02026 portfolio\u00a0for India will feature\u00a0GMT automatics\u00a0for global travellers,\u00a0ISO-certified dive watches,\u00a0solar-powered\u00a0and\u00a0automatic models\u00a0with extended power reserves, and contemporary automatic collections. Select lines have been refreshed specifically for\u00a0Indian consumers, reflecting preferences for bold design and versatile aesthetics.<\/p>\n
The renewed focus is being led by\u00a0Debraj Sengupta, Managing Director\u00a0\u2013 Sales & Marketing, along with Avirup Mukhopadhyay, Head of Marketing, as the company aims to build long-term category leadership rather than chase short-term fashion trends.<\/p>\n
With this repositioning, Victorinox is seeking to evolve from being knife-first in brand recall to becoming a\u00a0credible player in serious Swiss watchmaking in India, targeting consumers who value engineering, performance, and enduring value in the premium segment.<\/p>\n
For more updates, join\/follow our\u00a0<\/a>WhatsApp<\/a>,\u00a0Telegram<\/a>\u00a0and\u00a0<\/a>YouTube<\/a>\u00a0channels.<\/p>\n","protected":false},"excerpt":{"rendered":"For India, one of the world\u2019s fastest-growing premium consumer markets, this signals a calibrated bet on technically sophisticated…\n","protected":false},"author":2,"featured_media":27192,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4],"tags":[16575,16573,16574,16572,41,17],"class_list":["post-27191","post","type-post","status-publish","format-standard","has-post-thumbnail","category-switzerland","tag-automatic","tag-chronometer","tag-gmt","tag-horological","tag-swiss","tag-switzerland"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116187589870282652","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/27191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=27191"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/27191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/27192"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=27191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=27191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=27191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}