This Women\u2019s Day, Zurich Kotak General Insurance through its latest edition of \u2018Drive Like A Lady\u2019 campaign, launched a social experiment designed to challenge one of the most persistent stereotypes on Indian roads \u2014 the assumption that women are poor drivers.<\/p>\n
\u00a0<\/p>\n
To showcase this social bias, a small but noticeable traffic inconvenience was created across a few popular lanes of Mumbai to observe how fast the blame is directed at women.\u00a0 A poorly parked car with a visibly damaged bumper was deliberately positioned between two neatly parked vehicles at multiple locations. Passers-by quickly jumped to conclusions – such as \u201cthe driver must be a girl,\u201d \u201cThat\u2019s not how men drive\u201d, \u201cprobably a girl\u2019s car.\u201d\u00a0<\/p>\n
The reveal that the driver was not a woman sparked mixed reactions to quiet reflection as to how instinctively gender bias shapes everyday assumptions.\u00a0<\/p>\n
The social experiment reinforces the campaign\u2019s central message \u2014 that many stereotypes around women drivers simply do not reflect reality and concludes with a powerful message, \u201cSometimes the real damage isn\u2019t on your car. It\u2019s in the notions.\u201d<\/p>\n
The campaign has been rolled out across digital platforms.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"This Women\u2019s Day, Zurich Kotak General Insurance through its latest edition of \u2018Drive Like A Lady\u2019 campaign, launched…\n","protected":false},"author":2,"featured_media":27986,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[4603,147,4608,4613,4605,4610,4612,4609,4602,4611,146,4604,4600,4601,239,4606,1751,4607,16957,51,16958],"class_list":{"0":"post-27985","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zurich","8":"tag-ad-tech","9":"tag-advertising","10":"tag-creative-work","11":"tag-customer-experience","12":"tag-digital-marketing","13":"tag-emerging-trends","14":"tag-expert-opinions","15":"tag-industry-insights","16":"tag-influencer-marketing","17":"tag-innovative-strategies","18":"tag-marketing","19":"tag-martech","20":"tag-media-news","21":"tag-mena","22":"tag-middle-east","23":"tag-pr-news","24":"tag-startups","25":"tag-technology-trends","26":"tag-womens-day","27":"tag-zurich","28":"tag-zurich-kotak-general-insurance"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116198065044904263","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/27985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=27985"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/27985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/27986"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=27985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=27985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=27985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}