{"id":28206,"date":"2026-03-09T12:41:08","date_gmt":"2026-03-09T12:41:08","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/28206\/"},"modified":"2026-03-09T12:41:08","modified_gmt":"2026-03-09T12:41:08","slug":"nestle-india-taps-t20-world-cup-buzz-with-maggi-and-kitkat-campaign","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/28206\/","title":{"rendered":"Nestl\u00e9 India taps T20 World Cup buzz with MAGGI and KITKAT campaign"},"content":{"rendered":"<p>As cricket fever gripped the nation during the ICC Men\u2019s T20 World Cup, Nestl\u00e9 India leveraged the moment with a series of social media creatives through its popular brands MAGGI and KITKAT. The campaign encouraged fans to cheer for Team India while enjoying match-day moments with their favourite snacks.<\/p>\n<p>MAGGI\u2019s Instagram posts highlighted the brand as a quick companion during intense match moments, tapping into the ritual of enjoying a bowl of noodles while watching cricket. <\/p>\n<p>Meanwhile, KITKAT joined the conversation with a playful reel built around its iconic \u201cHave a Break\u201d positioning, encouraging fans to take a break and savour a KITKAT during the game.<\/p>\n<p>By engaging audiences ahead of the final match and building excitement around India\u2019s World Cup journey, Nestl\u00e9\u2019s campaign demonstrated how consumer brands are increasingly using real-time sporting events and social media to connect with fans and participate in national celebrations.<\/p>\n","protected":false},"excerpt":{"rendered":"As cricket fever gripped the nation during the ICC Men\u2019s T20 World Cup, Nestl\u00e9 India leveraged the moment&hellip;\n","protected":false},"author":2,"featured_media":28207,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[4603,147,4608,4613,4605,4610,4612,17086,4609,4602,4611,146,4604,4600,4601,239,199,4606,1751,4607],"class_list":{"0":"post-28206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nestle","8":"tag-ad-tech","9":"tag-advertising","10":"tag-creative-work","11":"tag-customer-experience","12":"tag-digital-marketing","13":"tag-emerging-trends","14":"tag-expert-opinions","15":"tag-icc-mens-t20-world-cup","16":"tag-industry-insights","17":"tag-influencer-marketing","18":"tag-innovative-strategies","19":"tag-marketing","20":"tag-martech","21":"tag-media-news","22":"tag-mena","23":"tag-middle-east","24":"tag-nestle","25":"tag-pr-news","26":"tag-startups","27":"tag-technology-trends"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116199272167449144","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/28206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=28206"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/28206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/28207"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=28206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=28206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=28206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}