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Having announced KitKat\u2019s collaboration with Sporting giant Fomrula 1 by Swiss conglomerate Nestle, the innovators have taken the revolution of a vehicle to a whole new level. The KitKat innovators have launched an enormous life-sized Formula 1 car, which is entirely made up of chocolate as a stunning clip of the same have emerged on social media. The logo of KitKat was inscribed on the vehicle too.<\/p>\n
\u201cNone as unique as this\u201d \u2013 Billy Monger<\/p>\n
The Formula 1 vehicle notably weighs a mind-boggling 350kg, which equals to well more than 16,900 two-finger KitKats. Reportedly, it needed chocolatier Jen Lindsey-Clark a jaw-dropping 1254 hours to build. Former British racing driver, who now works as a presenter Billy Monger responded to the masterpiece and said the below, as quoted by Nestle UK:<\/p>\n
\u201cI\u2019ve seen some incredible cars at Silverstone but none as unique as this. In racing, we\u2019re always told to stay focused, but even the best drivers know that you can\u2019t perform without a proper break. So, I\u2019m buzzing to be unveiling this giant KitKat car at the home of British racing to kick off the new season, reminding people to take a break and get ready for all of the action.\u201d<\/p>\n
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Wow!<\/p>\n
The Nestl\u00e9 F1 car.<\/p>\n
5m in length. \u2014 The Bandit (@thebandit_77) March 6, 2026<\/a><\/p>\n Scott Coles, who serves as the managing director of Nestle Confectionary in the United Kingdom and Ireland, stated that they took a leap of faith to do this to pay their brand a tribute. Coles said:<\/p>\n \u201cTo celebrate our partnership with Formula 1, we wanted to build something truly unexpected. We built the chocolate racing car as a tribute to the precision of the sport and the playfulness of our brand.<\/p>\n With such immersive brand engagement techniques and personalised promotions, one will be forced to wonder if the face of brand engagement is changing. KitKat will feature in key Formula 1 races in Nestle\u2019s prominent markets. The chocolate brand also made an appearance in targeted ads during the exhilarating Netflix series, Drive to Survive, thereby giving fans, especially those belonging to the younger generations a way to interact more with it.<\/p>\n Also Read:\u00a0IND vs SCO: When And Where To Watch 2026 Women\u2019s FIH Hockey World Cup Qualifiers Match?<\/a><\/p>\n \u00a0<\/p>\n
350kg weight.
The car is equivalent to 16,900 two-finger KitKats.#F1<\/a> #KitKat<\/a> pic.twitter.com\/cNl0EKm7Wq<\/a><\/p>\n