{"id":28577,"date":"2026-03-09T21:39:07","date_gmt":"2026-03-09T21:39:07","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/28577\/"},"modified":"2026-03-09T21:39:07","modified_gmt":"2026-03-09T21:39:07","slug":"roches-prized-breast-cancer-pill-fails-closely-watched-study-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/28577\/","title":{"rendered":"Roche\u2019s prized breast cancer pill fails closely watched study"},"content":{"rendered":"\n<p class=\"yf-1fy9kyt\">This story was originally published on <a href=\"https:\/\/www.biopharmadive.com\/news\/roche-giredestrant-first-breast-cancer-study-results\/814162\/?utm_campaign=Yahoo-Licensed-Content&amp;utm_source=yahoo&amp;utm_medium=referral\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:BioPharma Dive;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">BioPharma Dive<\/a>. To receive daily news and insights, subscribe to our free daily <a href=\"https:\/\/www.biopharmadive.com\/signup\/?utm_campaign=Yahoo-Licensed-Content&amp;utm_source=yahoo&amp;utm_medium=referral\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:BioPharma Dive newsletter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">BioPharma Dive newsletter<\/a>. <\/p>\n<p class=\"yf-1fy9kyt\">Roche\u2019s experimental drug giredestrant missed the main goal of a Phase 3 trial testing it as an initial treatment for breast cancer, the <a href=\"https:\/\/www.roche.com\/media\/releases\/med-cor-2026-03-09\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:company said Monday;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">company said Monday<\/a>. A combination of the therapy and Pfizer\u2019s Ibrance failed to delay progression or death compared to Ibrance and hormone treatment.<\/p>\n<p class=\"yf-1fy9kyt\">The data is a blow to the Swiss drugmaker\u2019s ambitions for giredestrant, which is already under <a href=\"https:\/\/www.biopharmadive.com\/news\/roche-giredestrant-serd-fda-approval-decision-breast-cancer\/812695\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Food and Drug Administration review;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Food and Drug Administration review<\/a> in people whose breast cancer has progressed and succeeded in <a href=\"https:\/\/www.biopharmadive.com\/news\/roche-giredestrant-serd-adjuvant-breast-cancer-study-results\/805768\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:staving off relapses;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">staving off relapses<\/a> after surgery.<\/p>\n<p class=\"yf-1fy9kyt\">The trial\u2019s failure will also likely reinforce doubts about the commercial potential of drugs in giredestrant\u2019s class, called oral SERDs. The two approved drugs in the class, Menarini\u2019s Orserdu and Eli Lilly\u2019s Inluriyo, have so far only been approved for people whose breast cancer carries a certain mutation.<\/p>\n<p class=\"yf-1fy9kyt\">Roche shares fell 3% in trading Monday on the Swiss exchange, following a previous drop on Friday <a href=\"https:\/\/www.biopharmadive.com\/news\/roche-zealand-pretrelintide-amylin-obesity-drug-results\/814043\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:due to disappointing data;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">due to disappointing data<\/a> from an obesity drug.<\/p>\n<p class=\"yf-1fy9kyt\">Roche has vocalized aspirations that giredestrant might become a new treatment standard for people whose breast cancer is sensitive to hormone treatment but is negative for a protein called HER2. It hasn\u2019t given up on that hope, as Roche&#8217;s medical chief, Levi Garraway, said in a statement that the company remains \u201cconfident in the potential\u201d of giredestrant in early and advanced disease.<\/p>\n<p class=\"yf-1fy9kyt\">If the trial, called persevERA, had succeeded, giredestrant would have been the first oral SERD to help delay disease progression or death in first-line breast cancer when compared to standard of care.\u00a0<a href=\"https:\/\/www.fda.gov\/drugs\/resources-information-approved-drugs\/fda-approves-imlunestrant-er-positive-her2-negative-esr1-mutated-advanced-or-metastatic-breast\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Inluriyo;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Inluriyo <\/a>and <a href=\"https:\/\/www.orserdu.com\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Orserdu;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Orserdu<\/a>\u00a0are available for use in people whose disease has advanced after initial treatment, but neither <a href=\"https:\/\/www.lillyoncologypipeline.com\/pipeline\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Lilly;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Lilly<\/a> nor <a href=\"https:\/\/www.menarini.com\/en-us\/innovation-research\/our-pipeline-and-products.html?utm_id=&amp;gad_source=1&amp;gad_campaignid=21923064675&amp;gbraid=0AAAAA-X1QVXwgD9zl0oikqnTcL4VwTlg3&amp;gclid=Cj0KCQjw37nNBhDkARIsAEBGI8O8rs-7EVyOHDYr9wuxPNzCIpAMz6dcu3hFQ5H-Yqu52kIt2k5JlBwaAoWgEALw_wcB\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Menarini;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Menarini<\/a> have run a Phase 3 trial in the frontline setting.<\/p>\n<p class=\"yf-1fy9kyt\">Jefferies analyst Michael Leuchten wrote in a note to clients Monday that the data \u201cpulls the rug from under giredestrant,\u201d calling into question whether the drug can become a multibillion-dollar seller. In addition to Monday\u2019s setback, other questions hanging over giredestrant include the fact that its trial in the post-surgical care setting didin\u2019t include the \u201cCDK4\/6 inhibitors\u201d in Ibrance\u2019s class.<\/p>\n<p class=\"yf-1fy9kyt\">Leuchten also wrote that Roche probably didn\u2019t enroll enough people in the trial to be able to show a statistically significant benefit.<\/p>\n<p class=\"yf-1fy9kyt\">In addition to competing with Lilly and Menarini for market share, Roche is likely to face competition from another oral SERD, AstraZeneca\u2019s camizestrant. The drug\u00a0succeeded in a first-line trial with CDK4\/6 inhibitors in part because it focused on those with the ESR1 mutation, for which Orserdu and Inluriyo also target. Camizestrant is also under review by the FDA, with an advisory committee meeting<a href=\"https:\/\/www.fda.gov\/advisory-committees\/advisory-committee-calendar\/april-30-2026-meeting-oncologic-drugs-advisory-committee-meeting-announcement-04302026\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:\u00a0scheduled for April 30;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">\u00a0scheduled for April 30<\/a>.<\/p>\n<p class=\"yf-1fy9kyt\">Leuchten also believes camizestrant\u2019s trial in the adjuvant setting, which is due to report results next year, may be more relevant to clinical practice because it allows the use of CDK4\/6 inhibitors and enrolled more patients, enabling it to potentially show a larger benefit.<\/p>\n","protected":false},"excerpt":{"rendered":"This story was originally published on BioPharma Dive. To receive daily news and insights, subscribe to our free&hellip;\n","protected":false},"author":2,"featured_media":28578,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[124],"tags":[17294,207,17291,216,11767,17289,17290,17292,17293,134],"class_list":["post-28577","post","type-post","status-publish","format-standard","has-post-thumbnail","category-roche","tag-approved-drugs","tag-breast-cancer","tag-delay-disease-progression","tag-eli-lilly","tag-food-and-drug-administration","tag-hormone-treatment","tag-initial-treatment","tag-menarini","tag-obesity-drug","tag-roche"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116201387646802464","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/28577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=28577"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/28577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/28578"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=28577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=28577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=28577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}