{"id":30656,"date":"2026-03-12T11:39:24","date_gmt":"2026-03-12T11:39:24","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/30656\/"},"modified":"2026-03-12T11:39:24","modified_gmt":"2026-03-12T11:39:24","slug":"swiss-president-inaugurates-new-toblerone-production-line","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/30656\/","title":{"rendered":"Swiss President inaugurates new Toblerone production line"},"content":{"rendered":"

BERN, Switzerland \u2013 After a year, an important milestone in the renovation work at the Toblerone plant in Bern, Switzerland has been reached: the installation of a brand-new, state-of-the-art production line has been completed. As one of the largest investments in Mondel\u0113z International\u2019s chocolate production network in the last decade, a global \u201cCenter of Excellence\u201d for the iconic Swiss brand Toblerone is being created in Bern.<\/p>\n

Ultimately, this will increase Toblerone\u2019s production capacity and innovation capability to accelerate the brand\u2019s global growth ambition in the premium segment and meet worldwide demand for the iconic triangular brand.<\/p>\n

Swiss President and Minister of Economic Affairs Guy Parmelin officially inaugurated the new production line yesterday in Bern. In his speech, he emphasized: \u201cIf there is one product that represents Switzerland worldwide, it is chocolate. And Toblerone has a very special place among Swiss chocolates.<\/p>\n

It is more than just chocolate. It is a piece of Swiss history. And a symbol of Swissness par excellence: identity and quality. As President of the Swiss Confederation and Minister of Economic Affairs, I am therefore particularly pleased that ~90 % of Toblerone production continues to be produced here in Bern on this new production line.\u201d<\/p>\n

Switzerland \u2013 the heart and home of Toblerone <\/p>\n

The famous triangular chocolate was invented in 1908 by Theodor Tobler and Emil Baumann and has developed over decades into a bestseller from Switzerland. Today, ~90 % of Toblerone products sold worldwide are manufactured at the Toblerone plant in Switzerland.<\/p>\n

\u201cWe have always taken pride in producing here in Switzerland. The investment underlines our strong commitment to the location and is a critical milestone to reach our ambition to lead growth in premium chocolate worldwide,\u201d confirms Iain Livingston, President Toblerone and World Travel Retail.<\/p>\n

To support Mondel\u0113z\u2019s ambition, the iconic 118-year-old brand is poised to grow globally within the premium sector, capitalizing on its strong global awareness, uniqueness, and leadership in the World Travel Retail business. Toblerone is exported from Switzerland to more than 120 countries around the world.<\/p>\n

Thomas Kauffmann, Bern Plant Manager: \u201cWe are incredibly proud of the new Toblerone production line, as well as the modernization in logistics and infrastructure.\u201d The investment will also expand the production facilities for chocolate and nougat, as well as the capacity for mass production.<\/p>\n

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