{"id":34539,"date":"2026-03-18T16:11:10","date_gmt":"2026-03-18T16:11:10","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/34539\/"},"modified":"2026-03-18T16:11:10","modified_gmt":"2026-03-18T16:11:10","slug":"nestles-u-s-strategy-frozen-food-pizza-drive-growth-in-2026-news-and-statistics","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/34539\/","title":{"rendered":"Nestle&#8217;s U.S. Strategy: Frozen Food &#038; Pizza Drive Growth in 2026 &#8211; News and Statistics"},"content":{"rendered":"<p>\n\t\t\t\t\t\t\t\t\t\t\t\tMar 18, 2026\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/www.indexbox.io\/store\/branch\/food_products\/\" target=\"_blank\" rel=\"nofollow noopener\">According to a report from Food Dive<\/a>, Nestle is concentrating its U.S. <a href=\"https:\/\/learn.indexbox.io\/courses?q=strategy\" target=\"_blank\" rel=\"noopener nofollow\">strategy<\/a> on frozen meals and pizzas. The company views this segment as strategically important for its portfolio in its largest market.<\/p>\n<p>Federico Sarzi Braga, who leads the frozen division, stated that Nestle&#8217;s brands align with key trends driving the frozen sector: taste, convenience, affordability, and global cuisine. He expressed confidence in the category&#8217;s future, describing it as a significant opportunity despite recent periods of negative growth.<\/p>\n<p>Nestle&#8217;s Chief Executive Officer, Philipp Navratil, told analysts the frozen business holds potential for growth and strengthens the company&#8217;s competitive position. He emphasized that Nestle is not planning to sell the U.S. frozen business and is instead working on a turnaround through innovation.<\/p>\n<p>Specific brands are noted as performing well. Lean Cuisine and the newer Vital Pursuit line, introduced in 2024, meet consumer demand for healthier options. Vital Pursuit, designed for individuals using weight management medications or seeking high protein and fiber, has reached a broader audience than expected. Company data indicates only a fraction of its consumers actually use such medications, while many are new to purchasing frozen food entirely.<\/p>\n<p>Industry data shows frozen food sales increased substantially in a recent 52-week period ending in September 2025 compared to 2019, with consumers citing portion control and nutrition as factors. Nestle is responding by emphasizing protein content, with plans to introduce new Vital Pursuit pizzas next month featuring higher protein and fiber levels than the original version.<\/p>\n<p>Other areas of strength include the <a href=\"https:\/\/app.indexbox.io\/companies\/profile\/2234550\/\" target=\"_blank\" rel=\"noopener nofollow\">Yellowstone<\/a> frozen meals brand, which leveraged a popular television series connection and performed well at retail in 2025. In pizza, Nestle holds a notable share of the <a href=\"https:\/\/www.indexbox.io\/store\/united-states\/\" target=\"_blank\" rel=\"nofollow noopener\">U.S. market<\/a>. Its portfolio includes brands like DiGiorno and Tombstone, which allow for varied innovation, such as a French-fry crust aimed at younger consumers and wood-fired offerings for enthusiasts. Braga concluded that the company aims to provide consumer choice and shape the future of the frozen category.<\/p>\n<p>\t\t1. INTRODUCTION<\/p>\n<p class=\"text-secondary fs-6\">Making Data-Driven Decisions to Grow Your Business<\/p>\n<p>\t\t\t\tREPORT DESCRIPTION<br \/>\n\t\t\t\tRESEARCH METHODOLOGY AND THE AI PLATFORM<br \/>\n\t\t\t\tDATA-DRIVEN DECISIONS FOR YOUR BUSINESS<br \/>\n\t\t\t\tGLOSSARY AND SPECIFIC TERMS<\/p>\n<p>\t\t2. EXECUTIVE SUMMARY<\/p>\n<p class=\"text-secondary fs-6\">A Quick Overview of Market Performance<\/p>\n<p>\t\t\t\tKEY FINDINGS<br \/>\n\t\t\t\tMARKET TRENDS <a class=\"px-2\" href=\"https:\/\/www.indexbox.io\/licenses\/\" target=\"_blank\" rel=\"nofollow noopener\">This Chapter is Available Only for the Professional Edition<\/a>PRO<\/p>\n<p>\t\t3. MARKET OVERVIEW<\/p>\n<p class=\"text-secondary fs-6\">Understanding the Current State of The Market and its Prospects<\/p>\n<p>\t\t\t\tMARKET SIZE: HISTORICAL DATA (2012\u20132025) AND FORECAST (2026\u20132035)<br \/>\n\t\t\t\tCONSUMPTION BY COUNTRY: HISTORICAL DATA (2012\u20132025) AND FORECAST (2026\u20132035)<br \/>\n\t\t\t\tMARKET FORECAST TO 2035<\/p>\n<p>\t\t4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION<\/p>\n<p class=\"text-secondary fs-6\">Finding New Products to Diversify Your Business<\/p>\n<p>\t\t\t\tTOP PRODUCTS TO DIVERSIFY YOUR BUSINESS<br \/>\n\t\t\t\tBEST-SELLING PRODUCTS<br \/>\n\t\t\t\tMOST CONSUMED PRODUCTS<br \/>\n\t\t\t\tMOST TRADED PRODUCTS<br \/>\n\t\t\t\tMOST PROFITABLE PRODUCTS FOR EXPORT<\/p>\n<p>\t\t5. MOST PROMISING SUPPLYING COUNTRIES<\/p>\n<p class=\"text-secondary fs-6\">Choosing the Best Countries to Establish Your Sustainable Supply Chain<\/p>\n<p>\t\t\t\tTOP COUNTRIES TO SOURCE YOUR PRODUCT<br \/>\n\t\t\t\tTOP PRODUCING COUNTRIES<br \/>\n\t\t\t\tTOP EXPORTING COUNTRIES<br \/>\n\t\t\t\tLOW-COST EXPORTING COUNTRIES<\/p>\n<p>\t\t6. MOST PROMISING OVERSEAS MARKETS<\/p>\n<p class=\"text-secondary fs-6\">Choosing the Best Countries to Boost Your Export<\/p>\n<p>\t\t\t\tTOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT<br \/>\n\t\t\t\tTOP CONSUMING MARKETS<br \/>\n\t\t\t\tUNSATURATED MARKETS<br \/>\n\t\t\t\tTOP IMPORTING MARKETS<br \/>\n\t\t\t\tMOST PROFITABLE MARKETS<\/p>\n<p>\t\t7. PRODUCTION<\/p>\n<p class=\"text-secondary fs-6\">The Latest Trends and Insights into The Industry<\/p>\n<p>\t\t\t\tPRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012\u20132025) AND FORECAST (2026\u20132035)<br \/>\n\t\t\t\tPRODUCTION BY COUNTRY: HISTORICAL DATA (2012\u20132025) AND FORECAST (2026\u20132035)<\/p>\n<p>\t\t8. IMPORTS<\/p>\n<p class=\"text-secondary fs-6\">The Largest Import Supplying Countries<\/p>\n<p>\t\t\t\tIMPORTS: HISTORICAL DATA (2012\u20132025) AND FORECAST (2026\u20132035)<br \/>\n\t\t\t\tIMPORTS BY COUNTRY: HISTORICAL DATA (2012\u20132025) AND FORECAST (2026\u20132035)<br \/>\n\t\t\t\tIMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012\u20132025) AND FORECAST (2026\u20132035)<\/p>\n<p>\t\t9. EXPORTS<\/p>\n<p class=\"text-secondary fs-6\">The Largest Destinations for Exports<\/p>\n<p>\t\t\t\tEXPORTS: HISTORICAL DATA (2012\u20132025) AND FORECAST (2026\u20132035)<br \/>\n\t\t\t\tEXPORTS BY COUNTRY: HISTORICAL DATA (2012\u20132025) AND FORECAST (2026\u20132035)<br \/>\n\t\t\t\tEXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012\u20132025) AND FORECAST (2026\u20132035)<\/p>\n<p>\t\t10. PROFILES OF MAJOR PRODUCERS<\/p>\n<p class=\"text-secondary fs-6\">The Largest Producers on The Market and Their Profiles<\/p>\n<p>                        11. COUNTRY PROFILES<\/p>\n<p class=\"text-secondary fs-6\">The Largest Markets And Their Profiles<\/p>\n<p>                        <a class=\"pe-2 fs-5 mb-2\" target=\"_blank\" href=\"https:\/\/www.indexbox.io\/licenses\/\" rel=\"nofollow noopener\">This Chapter is Available Only for the Professional Edition<\/a><br \/>\n                        PRO<\/p>\n<p>11.1<\/p>\n<p>United States<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.2<\/p>\n<p>China<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.3<\/p>\n<p>Japan<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.4<\/p>\n<p>Germany<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.5<\/p>\n<p>United Kingdom<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.6<\/p>\n<p>France<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.7<\/p>\n<p>Brazil<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.8<\/p>\n<p>Italy<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.9<\/p>\n<p>Russian Federation<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.10<\/p>\n<p>India<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.11<\/p>\n<p>Canada<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.12<\/p>\n<p>Australia<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.13<\/p>\n<p>Republic of Korea<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.14<\/p>\n<p>Spain<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.15<\/p>\n<p>Mexico<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.16<\/p>\n<p>Indonesia<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.17<\/p>\n<p>Netherlands<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.18<\/p>\n<p>Turkey<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.19<\/p>\n<p>Saudi Arabia<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.20<\/p>\n<p>Switzerland<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.21<\/p>\n<p>Sweden<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.22<\/p>\n<p>Nigeria<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.23<\/p>\n<p>Poland<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.24<\/p>\n<p>Belgium<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.25<\/p>\n<p>Argentina<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.26<\/p>\n<p>Norway<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.27<\/p>\n<p>Austria<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.28<\/p>\n<p>Thailand<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.29<\/p>\n<p>United Arab Emirates<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.30<\/p>\n<p>Colombia<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.31<\/p>\n<p>Denmark<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.32<\/p>\n<p>South Africa<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.33<\/p>\n<p>Malaysia<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.34<\/p>\n<p>Israel<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.35<\/p>\n<p>Singapore<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.36<\/p>\n<p>Egypt<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.37<\/p>\n<p>Philippines<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.38<\/p>\n<p>Finland<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.39<\/p>\n<p>Chile<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.40<\/p>\n<p>Ireland<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.41<\/p>\n<p>Pakistan<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.42<\/p>\n<p>Greece<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.43<\/p>\n<p>Portugal<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.44<\/p>\n<p>Kazakhstan<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.45<\/p>\n<p>Algeria<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.46<\/p>\n<p>Czech Republic<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.47<\/p>\n<p>Qatar<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.48<\/p>\n<p>Peru<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.49<\/p>\n<p>Romania<\/p>\n<p>Market SizeProductionImportsExports<\/p>\n<p>11.50<\/p>\n<p>Vietnam<\/p>\n<p>Market SizeProductionImportsExports<br \/>\n\t\tLIST OF TABLES<\/p>\n<p>\t\t\t\tKey Findings In 2025<br \/>\n\t\t\t\tMarket Volume, In Physical Terms: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tMarket Value: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tPer Capita Consumption, by Country, 2022\u20132025<br \/>\n\t\t\t\tProduction, In Physical Terms, By Country: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tImports, In Physical Terms, By Country: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tImports, In Value Terms, By Country: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tImport Prices, By Country: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tExports, In Physical Terms, By Country: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tExports, In Value Terms, By Country: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tExport Prices, By Country: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<\/p>\n<p>\t\tLIST OF FIGURES<\/p>\n<p>\t\t\t\tMarket Volume, In Physical Terms: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tMarket Value: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tConsumption, by Country, 2025<br \/>\n\t\t\t\tMarket Volume Forecast to 2035<br \/>\n\t\t\t\tMarket Value Forecast to 2035<br \/>\n\t\t\t\tMarket Size and Growth, By Product<br \/>\n\t\t\t\tAverage Per Capita Consumption, By Product<br \/>\n\t\t\t\tExports and Growth, By Product<br \/>\n\t\t\t\tExport Prices and Growth, By Product<br \/>\n\t\t\t\tProduction Volume and Growth<br \/>\n\t\t\t\tExports and Growth<br \/>\n\t\t\t\tExport Prices and Growth<br \/>\n\t\t\t\tMarket Size and Growth<br \/>\n\t\t\t\tPer Capita Consumption<br \/>\n\t\t\t\tImports and Growth<br \/>\n\t\t\t\tImport Prices<br \/>\n\t\t\t\tProduction, In Physical Terms: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tProduction, In Value Terms: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tProduction, by Country, 2025<br \/>\n\t\t\t\tProduction, In Physical Terms, by Country: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tImports, In Physical Terms: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tImports, In Value Terms: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tImports, In Physical Terms, By Country, 2025<br \/>\n\t\t\t\tImports, In Physical Terms, By Country: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tImports, In Value Terms, By Country: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tImport Prices, By Country: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tExports, In Physical Terms: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tExports, In Value Terms: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tExports, In Physical Terms, By Country, 2025<br \/>\n\t\t\t\tExports, In Physical Terms, By Country: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tExports, In Value Terms, By Country: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<br \/>\n\t\t\t\tExport Prices, By Country: Historical Data (2012\u20132025) and Forecast (2026\u20132035)<\/p>\n","protected":false},"excerpt":{"rendered":"Mar 18, 2026 According to a report from Food Dive, Nestle is concentrating its U.S. strategy on frozen&hellip;\n","protected":false},"author":2,"featured_media":34540,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[1431,7112,20437,20434,13731,20430,20433,199,20431,11912,20435,20429,20432,20436],"class_list":["post-34539","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-1431","tag-affordability","tag-convenience","tag-digiorno","tag-frozen-food","tag-frozen-meals","tag-lean-cuisine","tag-nestle","tag-pizza","tag-protein","tag-tombstone","tag-u-s-strategy","tag-vital-pursuit","tag-yellowstone"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116251058716687106","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/34539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=34539"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/34539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/34540"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=34539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=34539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=34539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}