{"id":37302,"date":"2026-03-23T18:33:06","date_gmt":"2026-03-23T18:33:06","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/37302\/"},"modified":"2026-03-23T18:33:06","modified_gmt":"2026-03-23T18:33:06","slug":"trainer-maker-on-can-use-swiss-cross-on-sports-shoes","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/37302\/","title":{"rendered":"Trainer maker On can use Swiss cross on sports shoes"},"content":{"rendered":"

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The shoe maker has confirmed that the Swiss cross will be allowed to feature on its training shoes. <\/p>\n

Keystone-SDA <\/p>\n

The shoe manufacturer On has been successful in its long-running battle with the Swiss authorities to use the Swiss cross on its running shoes.\n<\/p>\n

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This content was published on <\/p>\n

March 23, 2026 – 14:53\n<\/p>\n

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The company has confirmed earlier media reports that the Swiss cross will be allowed to feature on its sports shoes.<\/p>\n

The Neue Z\u00fcrcher Zeitung (NZZ) explained on Monday that the Swiss Federal Institute of Intellectual Property (IPI) had relaxed its practices. Companies that develop in Switzerland but produce abroad can \u2013 under certain conditions \u2013 use the Swiss cross.<\/p>\n

\n More<\/p>\n

\"On's<\/p>\n

More <\/p>\n

Workplace\n <\/p>\n

On faces complaint over use of Swiss cross on shoes made in Asia <\/p>\n

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This content was published on <\/p>\n

Sep 3, 2025 <\/p>\n

Swissness Enforcement has filed a complaint in China against On for using the Swiss cross on shoes made in Asia. <\/p>\n

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Read more: On faces complaint over use of Swiss cross on shoes made in Asia
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On welcomes this clarification, it told the Keystone-ATS news agency, saying it is appropriate for the times and takes reality into account. The strength of the Swiss economy lies not only in production, but also in innovation, research, development and design.<\/p>\n

Since On was created 16 years ago, all of these above-mentioned stages are carried out at its Zurich headquarters, where over 1,100 people work.<\/p>\n

\n More<\/p>\n

\"Running<\/p>\n

More <\/p>\n

Swiss shoe company On exceeds CHF3 billion in sales for the first time <\/p>\n

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This content was published on <\/p>\n

Mar 3, 2026 <\/p>\n

Sales rose by 30% to CHF 3.01 billion in its 15th anniversary year. <\/p>\n

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Read more: Swiss shoe company On exceeds CHF3 billion in sales for the first time
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Adapted from Italian by AI\/sb<\/p>\n

How we work\u00a0 <\/p>\n

We select the most relevant news for an international audience and use automatic translation tools to translate them into English. A journalist then reviews the translation for clarity and accuracy before publication.\u00a0\u00a0<\/p>\n

Providing you with automatically translated news gives us the time to write more in-depth articles. The news stories we select have been written and carefully fact-checked by an external editorial team from news agencies such as Bloomberg or Keystone.<\/p>\n

If you have any questions about how we work, write to us at english@swissinfo.ch<\/a><\/p>\n

Articles in this story <\/p>\n","protected":false},"excerpt":{"rendered":"The shoe maker has confirmed that the Swiss cross will be allowed to feature on its training shoes.…\n","protected":false},"author":2,"featured_media":37303,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[101,629,100,1292,16570,103,41,17],"class_list":{"0":"post-37302","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-switzerland","8":"tag-article","9":"tag-beat-workplace","10":"tag-latest-news","11":"tag-law-and-order","12":"tag-manufacturing-and-engineering","13":"tag-production-type-deepl-autotranslation","14":"tag-swiss","15":"tag-switzerland"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116279928781789462","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/37302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=37302"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/37302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/37303"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=37302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=37302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=37302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}