Time is money, so the saying goes. But when everything around you seems so rapid, how do you get the time to sit with ideas to get the most from them? Here Dean Norbiato and Anneliese Douglass explain how they squeeze their pips as hard as possible.<\/p>\n
Nestl\u00e9 and Kia\u2019s head marketers talked about the importance of how they both prioritise time to nurture these ideas in order to get the most out of them. The pair sat down and interviewed each other as part of B&T\u2019s CMO Power List, presented by atn.<\/p>\n
Norbiato said Kia\u2019s smartest investment has been having \u201cenough time to come up with the right creative solution where we have best afforded and invested time as a business and agency family for the Kia brand\u2014over the last five years let alone 12 months.\u201d<\/p>\n
This is shown through Kia\u2019s in depth storytelling in its multiple Kia Tasman spots.<\/p>\n
Douglass echoed the importance of letting a creative idea grow by nurturing it and giving it time.<\/p>\n
Douglass and Norbiato are two of the CMOs featured in this year\u2019s CMO Power List.<\/p>\n
Read the full B&T CMO Power List here:\u00a0B&T\u2019s CMO Power List 2026, presented by atn<\/a><\/p>\n Or check out the rest of the B&T CMO-on-CMO interviews below:<\/p>\n BONDS\u2019 Kedda Ghazarian: \u2018Apply The Feedback\u2019<\/p>\n Mim Haysom: Media Perpetuates Myth That CMOs Aren\u2019t Influential Among Boards<\/a><\/p>\n Coles\u2019 Michael Courtney: Clarity Is Better Than Certainty<\/a><\/p>\n