carbon-cutting potential<\/a>, but also because it can provide resilience to global supply chains. <\/p>\n\u201cThe long-term success of our business depends on the resilience of our supply-chain, from which we source our key raw materials such as coffee, cocoa and dairy,\u201d explains Franck Saint-Martin, environmental impact manager in the global public affairs and ESG engagement team at Nestl\u00e9.<\/p>\n
\u201cWe believe regenerative agriculture is key to create a more resilient food supply and we aim to source 50% of key ingredients from farmers implementing regenerative agriculture practices by 2030.\u201d<\/p>\n
Nestl\u00e9\u2018s efforts to promote regenerative agriculture thus aims to provide security for its own supply chain. <\/p>\n
Embracing sustainability, explains Saint-Martin, provides a competitive advantage for Nestl\u00e9, giving its supply chain that extra bit of resilience, and allowing it to unlock growth.<\/p>\n
Farmers are at the centre of this, Saint-Martin explains. They are on the ground and are best placed to find new and more sustainable ways of working the land. <\/p>\n
While regenerative agriculture already has significant presence in Nestl\u00e9\u2018s corporate communication, the multinational is looking to utilise consumer interest in transparency to further promote it. <\/p>\n
It aims to provide both \u201can emotional storytelling with the robustness of substantiation\u201c, explains Saint-Martin. <\/p>\n
How Nestl\u00e9 plans to help farmers <\/p>\n
In order to achieve its desired results of promoting the adoption of regenerative agriculture, Nestl\u00e9 aims to provide help to farmers for adoption. <\/p>\n
In many ways, this is central to its partnership with the WFO. But how will Nestl\u00e9 do this? <\/p>\n
\u201cNestl\u00e9 is helping farmers by providing technical advice, incentives and access to technology,\u201d explains Saint-Martin. <\/p>\n
Central to the partnership, however, is the aim to share farmer insights with relevant stakeholders around the world. <\/p>\n
Farmers often cannot leave the field to speak with policymakers and stakeholders themselves, at least on a global level, explains Saint-Martin. <\/p>\n
Nestl\u00e9\u2019s aim is to represent them on on the global stage and ensure that their perspectives are heard. <\/p>\n","protected":false},"excerpt":{"rendered":"How is Nestl\u00e9 supporting regenerative agriculture? A quick summary Nestl\u00e9 partners with WFO to boost climate-resilient food systemsFocus…\n","protected":false},"author":2,"featured_media":40139,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[23454,23455,18681,23456,199,23457,23458,23459,23460,23461,1023,23462],"class_list":["post-40138","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-crops","tag-cultivation-methods","tag-harvest","tag-harvesting-methods","tag-nestle","tag-planting-season","tag-planting-techniques","tag-seasonal-work","tag-soil-health","tag-soil-quality","tag-sustainability","tag-yields"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116304020959416776","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/40138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=40138"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/40138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/40139"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=40138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=40138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=40138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}