A huge shipment of Nestle’s crunchy KitKat chocolate bars was stolen in Europe, the brand said, warning that the heist risked causing shortages in stores right before Easter.<\/p>\n
KitKat, owned by Swiss food giant Nestle, confirmed in a statement sent to AFP on Saturday that “a truck transporting 413,793 units of its new chocolate range has been stolen during transit in Europe”.<\/p>\n
The shipment, weighing around 12 tonnes, disappeared last week while heading between production and distribution locations, it said.\u00a0<\/p>\n
“We’ve always encouraged people to have a break with KitKat,” a spokesperson for the brand said, referring to its catchphrase.<\/p>\n
“But it seems thieves have taken the message too literally and made a break with more than 12 tonnes of our chocolate.”<\/p>\n
The brand warned that “the theft may lead to a shortage of KitKats appearing on shelf”, acknowledging that “consumers, unfortunately, may struggle to find their favourite chocolates ahead of Easter”.<\/p>\n
The stolen truck had left central Italy and was making its way to Poland, with a plan to distribute the bars in countries along the way.<\/p>\n
KitKat did not say where specifically the goods had gone missing, but said “the vehicle and its contents remain unaccounted for”.<\/p>\n
“Investigations are ongoing in close collaboration with local authorities and supply chain partners,” it said.<\/p>\n
KitKat warned that the missing chocolate bars “could enter unofficial sales channels across European markets”.<\/p>\n
It said it was possible to trace the stolen goods by scanning the unique batch codes found on each bar.\u00a0<\/p>\n
“If a match is found, the scanner will be given clear instructions on how to alert KitKat who will then share the evidence appropriately,” it said.<\/p>\n
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