Swiss International Air Lines is pleased to announce that from March 29, 2026, it will deploy its latest\u00a0Airbus A350\u00a0on the\u00a0Zurich\u2013Seoul\u00a0route, marking the debut of both the aircraft and the \u2018SWISS Senses\u2019\u00a0new cabin products and services concept in Korea.<\/p>\n
The\u00a0A350\u00a0is the first SWISS aircraft to feature a\u00a0fully redesigned cabin, unveiling a new era of long-haul experience under the\u00a0SWISS Senses. Introduced globally in late 2025, the concept emphasizes comfort, well-being, and contemporary Swiss design and Korea is the first market in Asia to welcome this latest generation of premium travel.<\/p>\n
The new cabins across four travel classes – First, Business, Premium Economy\u00a0and\u00a0Economy – offer more space, privacy, and cutting-edge technology, along with enriched service and design details that elevate the onboard experience.<\/p>\n
SWISS First\u00a0now features the exclusive\u00a0Single Suite\u00a0and\u00a0Suite Plus, redefining space and luxury. In\u00a0SWISS Business, five individual seat types – Classic Seat, Privacy Seat, Extra Long Bed Seat, Extra Space Seat and Business Suite – let travelers personalize their needs at every level.<\/p>\n
SWISS Senses also includes upgraded cabin services across all classes. From elegant tableware to refined menus and thoughtful details, it brings Swiss hospitality to life from takeoff to landing.<\/p>\n
According to Felipe Bonifatti, Vice President Asia Pacific, Middle East and Joint Ventures East, \u201cThe introduction of SWISS Senses in Korea marks an important strategic milestone for our Asia Pacific business. As the first market in the region to receive this premium Airbus A350 aircraft, Korea sets a clear benchmark for the expansion of our premium offering, strengthening customer loyalty, partner confidence and long-term value.”<\/p>\n
The completely redesigned cabin combines modern design with enhanced comfort and greater privacy. A calm atmosphere and a contemporary lighting concept accompany the flight. The \u201cHuman Centric Lighting\u201d system helps passengers reduce the effects of jet lag. An upgraded service offering, featuring refined menus and thoughtful details, brings Swiss hospitality to life \u2013 from the first ap\u00e9ritif to landing the following morning in Seoul.<\/p>\n
As Leandro Tonidandel, Country Manager Korea, highlights, \u201cKorea is a high-value market with strong premium demand across both corporate and leisure travel. Introducing Swiss Senses on the new A350 strengthens our proposition for customers, supports the success of our partners, and reflects our long-term investment in Korea as a core premium market.\u201d<\/p>\n
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