{"id":42385,"date":"2026-03-31T16:03:51","date_gmt":"2026-03-31T16:03:51","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/42385\/"},"modified":"2026-03-31T16:03:51","modified_gmt":"2026-03-31T16:03:51","slug":"is-it-still-worth-protecting-the-identity-of-swiss-cheese","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/42385\/","title":{"rendered":"Is it still worth protecting the identity of Swiss cheese?"},"content":{"rendered":"<p>Courts in the United States and the European Union have refused to recognise the \u2018Swissness\u2019 of Gruyere and Emmentaler cheese respectively. Even the Swiss government has abandoned the battle to protect traditional Swiss cheese names abroad.<\/p>\n<p>\n    More<\/p>\n<p>    <img src=\"https:\/\/www.europesays.com\/ch\/wp-content\/uploads\/2026\/03\/1774973031_227_620461130_highres.jpg\" width=\"1300\" height=\"867\" alt=\"cheese hat\" loading=\"lazy\" decoding=\"async\" fetchpriority=\"auto\"\/><\/p>\n<p>        More    <\/p>\n<p>        Agribusiness\n        <\/p>\n<p>        The US plans to buy $10 million worth of Swiss cheese \u2013 just not from Switzerland    <\/p>\n<p class=\"teaser-wide-card__excerpt\">\n<p>                        This content was published on                    <\/p>\n<p>                        Mar 30, 2026                    <\/p>\n<p>                US tariffs are being used to procure Swiss cheese produced by American farmers under a special provision to absorb surplus production and protect rural jobs.            <\/p>\n<p>    <a class=\"teaser-wide-card__link\" href=\"https:\/\/www.swissinfo.ch\/eng\/agribusiness\/the-us-plans-to-buy-10-million-worth-of-swiss-cheese-just-not-from-switzerland\/91164437\" target=\"_self\" rel=\"nofollow noopener\"><\/p>\n<p>            Read more: The US plans to buy $10 million worth of Swiss cheese \u2013 just not from Switzerland<br \/>\n    <\/a><\/p>\n<p>Protecting these names safeguards quality, heritage and rural livelihoods. On the other hand, once a product becomes global, its name inevitably becomes generic and open to broader use.\u00a0<\/p>\n<p>In an increasingly globalised food market, how can Switzerland still defend the identity of its cheeses and should it do so?<\/p>\n","protected":false},"excerpt":{"rendered":"Courts in the United States and the European Union have refused to recognise the \u2018Swissness\u2019 of Gruyere and&hellip;\n","protected":false},"author":2,"featured_media":42386,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[451,114,11237,3381,41,17,24549],"class_list":{"0":"post-42385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-switzerland","8":"tag-beat-agribusiness","9":"tag-business","10":"tag-debates","11":"tag-society","12":"tag-swiss","13":"tag-switzerland","14":"tag-user-need-connect-me"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116324641422442375","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/42385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=42385"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/42385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/42386"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=42385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=42385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=42385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}