{"id":44932,"date":"2026-04-06T15:56:10","date_gmt":"2026-04-06T15:56:10","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/44932\/"},"modified":"2026-04-06T15:56:10","modified_gmt":"2026-04-06T15:56:10","slug":"petition-defends-swiss-roots-at-iconic-brand-aromat-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/44932\/","title":{"rendered":"Petition defends Swiss roots at iconic brand Aromat"},"content":{"rendered":"<p>    <img src=\"https:\/\/www.europesays.com\/ch\/wp-content\/uploads\/2026\/04\/aromat.jpg\" width=\"1300\" height=\"867\" alt=\"Aromat has graced Swiss tables for more than 70 years.\" loading=\"eager\" decoding=\"sync\" fetchpriority=\"high\"\/><\/p>\n<p>                Aromat has graced Swiss tables for more than 70 years.            <\/p>\n<p>            Keystone \/ Anthony Anex        <\/p>\n<p>        A petition has been launched to preserve Swiss production of the iconic spice mix Aromat. Some 180 jobs are at stake at the historic production site at Thayngen in canton Schaffhausen.\n<\/p>\n<p>            Listen to the article        <\/p>\n<p>            Listening the article        <\/p>\n<p>                Toggle language selector            <\/p>\n<p>                            English (US)                        <\/p>\n<p>                            English (British)                        <\/p>\n<p>            Generated with artificial intelligence.        <\/p>\n<p>        This content was published on    <\/p>\n<p>        April 6, 2026 &#8211; 12:13\n<\/p>\n<p><a href=\"https:\/\/www.swissinfo.ch\/eng\/latest-news\/\" rel=\"nofollow noopener\" target=\"_blank\">+Get the most important news from Switzerland in your inbox<\/a><\/p>\n<p>The famous yellow Aromat condiment belongs to the British Unilever group, via its Knorr brand. A proposed merger between Unilever\u2019s food division and the United States company McCormick is raising concerns. The stated objective of the merger is to achieve cost savings, which is fuelling fears of offshoring.<\/p>\n<p>\n    More<\/p>\n<p>    <img src=\"https:\/\/www.europesays.com\/ch\/wp-content\/uploads\/2026\/04\/551077240_highres.jpg\" width=\"1300\" height=\"867\" alt=\"The iconic yollow aromat shaker\" loading=\"lazy\" decoding=\"async\" fetchpriority=\"auto\"\/><\/p>\n<p>        More    <\/p>\n<p>        Aromat: on (almost) every Swiss table for 70 years    <\/p>\n<p class=\"teaser-wide-card__excerpt\">\n<p>                        This content was published on                    <\/p>\n<p>                        Jun 13, 2024                    <\/p>\n<p>                The most Swiss spice mix has recently turned 70 years old. The accidental birth of a product that has become one of the symbols of Swiss cuisine.\u00a0            <\/p>\n<p>    <a class=\"teaser-wide-card__link\" href=\"https:\/\/www.swissinfo.ch\/eng\/swiss-made\/aromat-on-almost-every-swiss-table-for-70-years\/80456579\" target=\"_self\" rel=\"nofollow noopener\"><\/p>\n<p>            Read more: Aromat: on (almost) every Swiss table for 70 years<br \/>\n    <\/a><\/p>\n<p>\u201cOur Aromat cannot fall into American hands,\u201d Oehl told Swiss public broadcaster RTS. His petition hopes to draw the attention of the local authorities and company management to the issue.<\/p>\n<p>Aromat has graced Swiss tables for more than 70 years and has is part of national identity for many people. \u201cFor me, Aromat isn\u2019t a spice, but a childhood memory,\u201d said Oehl.<\/p>\n<p>Beyond the symbolic aspect, the stakes are also economic. A potential closure of the Thayngen site would have direct consequences for the 180 employees. For the time being, no firm decision has been made.<\/p>\n<p>\n    More<\/p>\n<p>    <img src=\"https:\/\/www.europesays.com\/ch\/wp-content\/uploads\/2026\/04\/0b5b7fd.webp.jpeg\" width=\"1280\" height=\"960\" alt=\"Just bland without Aromat: For over 70 years, this seasoning is been found in almost every Swiss kitchen.\" loading=\"lazy\" decoding=\"async\" fetchpriority=\"auto\"\/><\/p>\n<p>        More    <\/p>\n<p>        Swiss Abroad\n        <\/p>\n<p>        From Aromat to absinthe: this is the taste of Switzerland    <\/p>\n<p class=\"teaser-wide-card__excerpt\">\n<p>                        This content was published on                    <\/p>\n<p>                        Feb 17, 2025                    <\/p>\n<p>                Epiphany cake, Emmental cheese, or cervelat: Switzerland\u2019s culinary heritage is as diverse as its landscapes.            <\/p>\n<p>    <a class=\"teaser-wide-card__link\" href=\"https:\/\/www.swissinfo.ch\/eng\/swiss-abroad\/from-aromat-to-absinthe-this-is-the-taste-of-switzerland\/88880342\" target=\"_self\" rel=\"nofollow noopener\"><\/p>\n<p>            Read more: From Aromat to absinthe: this is the taste of Switzerland<br \/>\n    <\/a><\/p>\n<p>Adapted from French by AI\/mga<\/p>\n<p>                How we work            <\/p>\n<p>We select the most relevant news for an international audience and use automatic translation tools to translate them into English. A journalist then reviews the translation for clarity and accuracy before publication.\u00a0\u00a0<\/p>\n<p>Providing you with automatically translated news gives us the time to write more in-depth articles. The news stories we select have been written and carefully fact-checked by an external editorial team from news agencies such as Bloomberg or Keystone.<\/p>\n<p>If you have any questions about how we work, write to us at\u00a0<a href=\"https:\/\/www.swissinfo.ch\/eng\/various\/petition-defends-swiss-roots-at-iconic-brand-aromat\/mailto:english@swissinfo.ch\" rel=\"nofollow noopener\" target=\"_blank\">english@swissinfo.ch<\/a>.<\/p>\n<p>        Articles in this story    <\/p>\n","protected":false},"excerpt":{"rendered":"Aromat has graced Swiss tables for more than 70 years. Keystone \/ Anthony Anex A petition has been&hellip;\n","protected":false},"author":2,"featured_media":44853,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[101,312,114,3489,100,334,41,17],"class_list":{"0":"post-44932","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-switzerland","8":"tag-article","9":"tag-beat-various","10":"tag-business","11":"tag-consumer-goods","12":"tag-latest-news","13":"tag-production-type-adaptation","14":"tag-swiss","15":"tag-switzerland"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116358583675540256","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/44932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=44932"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/44932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/44853"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=44932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=44932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=44932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}