{"id":45414,"date":"2026-04-07T16:18:10","date_gmt":"2026-04-07T16:18:10","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/45414\/"},"modified":"2026-04-07T16:18:10","modified_gmt":"2026-04-07T16:18:10","slug":"samsungs-push-for-oled-art-covers-basel-pickr","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/45414\/","title":{"rendered":"Samsung’s push for OLED art covers Basel \u2013 Pickr"},"content":{"rendered":"

Not everyone has a spare wall for a big piece of art, or even a few thousand dollars to spend on a piece of art, but if you have a TV and a subscription, you might be able to kill two birds with the one stone.<\/p>\n

That\u2019s something Samsung\u2019s lifestyle TVs have offered for several years now in QLED screens (quantum dot-enhanced LED-backlit screens), and this year has seen OLED\u2019s organic pixels roll out art support<\/a>, as well. But you still need an assortment of art you can sink your teeth into.<\/p>\n

Samsung\u2019s Art Store appears to be getting an injection of art, specifically covering the Art Basel events, or at least the one in Hong Kong this year. Art Basel normally runs around the world<\/a>, including Switzerland, France, and other locations, but this year\u2019s Hong Kong Art Basel will be a part of Samsung\u2019s Art Store supplied art.<\/p>\n

\"\"<\/p>\n

Access to the Samsung Art Store is a subscription, though, so you never really own the license to any of the art. In fact, while Art Basel\u2019s Hong Kong 2026 art collection covers 25 artworks from the show, the artworks will disappear in January next year (2027), meaning they\u2019re temporary at best.<\/p>\n

We\u2019re told that might be because partnerships typically run for a limited time, with some going for three years, though not all clearly hitting that time.<\/p>\n

There\u2019s no specific set schedule for new art in the Art Store, either, with collections added when partnerships with artists and galleries occur. However, there are apparently between five and seven new collections added each year, with Australian artists including Mulga and Sarrita King.<\/p>\n

\u201cWe know nearly half of Australians want to incorporate more art into their homes. Via the Art Store, we\u2019re giving them a new way to bring that aspiration to life \u2013 from classics by Claude Monet and Vincent van Gogh to contemporary artists like Michael Najjar and Bik Chuen,\u201d said Simon Howe, Director for Visual Display and Brand Memory at Samsung Australia.<\/p>\n

\u201cAustralians are embracing the opportunity to personalise their spaces with art they love,\u201d he said.<\/p>\n

While the art might only appear for a set time, the upside could be that you don\u2019t need any specific technology to view it, provided you have a Samsung TV. Based on what we\u2019ve learned, the technology is supported on Samsung\u2019s lifestyle \u201cThe Frame\u201d TVs<\/a>, OLED S95H TV, and even the new Micro RGB screens set to arrive shortly.<\/p>\n

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