{"id":48298,"date":"2026-04-14T04:25:15","date_gmt":"2026-04-14T04:25:15","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/48298\/"},"modified":"2026-04-14T04:25:15","modified_gmt":"2026-04-14T04:25:15","slug":"smaller-swedish-days-parade-is-back-on-in-geneva-cancellation-reversed-shaw-local","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/48298\/","title":{"rendered":"Smaller Swedish Days Parade is back on in Geneva; cancellation reversed \u2013 Shaw Local"},"content":{"rendered":"<p class=\"default__StyledText-sc-xb1qmn-0 gBIiEi body-paragraph\">A group of downtown <a href=\"https:\/\/www.shawlocal.com\/tags\/geneva\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.shawlocal.com\/tags\/geneva\/\">Geneva<\/a> business owners reversed the Geneva Chamber of Commerce\u2019s announcement that it was canceling the Swedish Days Parade this year, with plans to sponsor and lead a smaller, community-driven parade.<\/p>\n<p class=\"default__StyledText-sc-xb1qmn-0 gBIiEi body-paragraph\">Led by State Street Jewelers, the business community will put on Swedish Days Parade at 12:30 p.m. Sunday, June 28, as part of this year\u2019s festival.<\/p>\n<p class=\"default__StyledText-sc-xb1qmn-0 gBIiEi body-paragraph\">While the parade will be smaller in scale, it will carry the same spirit and tradition that has made it such a beloved part of Swedish Days for more than 70 years, chamber officials announced in a news release.<\/p>\n<p class=\"default__StyledText-sc-xb1qmn-0 gBIiEi body-paragraph\">This grassroots effort is being made possible through collaboration between local businesses, the city of Geneva and the Geneva Chamber of Commerce.<\/p>\n<p class=\"default__StyledText-sc-xb1qmn-0 gBIiEi body-paragraph\">State Street Jewelers was the lead organizer and sponsor. Other businesses businesses that stepped up are Stockholms, also an organizer and sponsor; The Little Traveler, a sponsor; INLURO providing financial coordination; Liz &amp; Kate and Urban Artisan providing marketing coordination; The Royal Wren and Blinka providing logistics coordination; Geneva History Museum providing historical guidance; and the Downtown Geneva Merchants providing financial support and participation.<\/p>\n<p class=\"default__StyledText-sc-xb1qmn-0 gBIiEi body-paragraph\">Additional details, including how businesses and organizations can participate, will be shared in the coming weeks. Anyone who would like to participate in the parade, should email swedeparade@gmail.com.<\/p>\n","protected":false},"excerpt":{"rendered":"A group of downtown Geneva business owners reversed the Geneva Chamber of Commerce\u2019s announcement that it was canceling&hellip;\n","protected":false},"author":2,"featured_media":48299,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1979,900,5197,65,898,899,2708],"class_list":{"0":"post-48298","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-geneva","8":"tag-breaking","9":"tag-eyes-on-enterprise","10":"tag-festival","11":"tag-geneva","12":"tag-kane-county","13":"tag-local-news","14":"tag-parade"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116401165066187845","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/48298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=48298"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/48298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/48299"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=48298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=48298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=48298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}