{"id":49078,"date":"2026-04-15T07:30:06","date_gmt":"2026-04-15T07:30:06","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/49078\/"},"modified":"2026-04-15T07:30:06","modified_gmt":"2026-04-15T07:30:06","slug":"zurich-teams-up-with-empathy-on-bereavement-support","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/49078\/","title":{"rendered":"Zurich Teams Up With Empathy on Bereavement Support –"},"content":{"rendered":"

\"\"<\/p>\n

\u00a0The latest partnership news for you;<\/p>\n

Zurich is giving more than three million Life Protection customers1\u00a0access to\u00a0Empathy<\/a>\u00a0at no extra cost, a pioneering human-led and digital bereavement support service, making it the first major business in the UK to offer comprehensive loss support at this scale. The move marks a significant expansion of Zurich\u2019s customer support and a natural extension of its established empathy-led approach, moving beyond traditional insurance cover to supporting customers through life\u2019s hardest moments.<\/p>\n

From today, Retail Protection customers and employees of Corporate Risk customers2\u00a0will have access to personalised care plans, dedicated care managers for personalised guidance and secure digital tools to help manage the emotional and practical pressures that follow the death of their loved one. From June, this will be expanded to those who are diagnosed with a terminal illness. Families using the service save on average 148\u00a0hours of administrative work and around \u00a32,319 in costs3\u00a0for tasks such as probate and estate administration, funeral logistics or closing digital accounts and subscriptions, easing both workload and financial strain.<\/p>\n

Later this year, Retail Protection customers will also have access to Zurich LifeVault, a secure digital platform that helps people plan for their legacy, create wills and organise essential information, so families clearly understand their wishes. The new service will also enable families to preserve and store memories from precious photos right through to family recipes, so everyone can access these meaningful items through Empathy\u2019s platform. Access to the Empathy Loss Support\u2122 service will also be expanded to support customers with the loss of a loved one.<\/p>\n

These services sit alongside Zurich\u2019s existing support services and will also be available to all advisers who are registered with Zurich, so they too can benefit from the loss support and guidance offered to customers.<\/p>\n

Part of a global shift to Empathy and compassion \u2013 culturally embedded at Zurich<\/p>\n

In 2025, Zurich placed empathy at the centre of its global customer strategy, influencing product design, employee training and how the business supports brokers and customers. Since 2023, over 50,000 hours of empathy training has been delivered through Zurich\u2019s Global Empathy Training Program to help employees respond with emotional intelligence in moments of vulnerability. The multi-award-winning program originated in the UK Retail Protection team before being expanded globally and saw significant impact; \u2018helpfulness of person\u2019 survey scores jumped +48.8 percentage points to 92.5 following the roll out of training.<\/p>\n

To support the launch of Empathy Loss Support\u2122, UK-based claims handlers and protection consultants will receive 60 hours of specialist bereavement training to ensure customers receive compassionate and knowledgeable support at every touchpoint.<\/p>\n

Following the UK launch, Zurich intends to expand Empathy Loss Support\u2122 to other markets as part of a global roll out strategy.<\/p>\n

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Consumers choose compassionate companies\u00a0<\/p>\n

The initiative responds to findings from Zurich\u2019s global empathy research4\u00a0showing that consumers increasingly expect compassionate, practical help during life\u2019s most difficult moments. Empathy\u2019s Cost of Loss report5\u00a0also highlights a growing \u201closs support crisis\u201d in the UK, with a third of bereaved people taking time off work to manage administrative tasks (33%) and many feeling unsupported during the claims process (33%). This clearly highlights the scale of the support deficit in the UK.<\/p>\n

Compassion is fast becoming the key differentiator for consumers. Research5\u00a0shows over half of people say they would choose an insurer based on bereavement support (57%) and 92% prioritise employers that offer it, with nearly half willing to leave a job if they felt unsupported after a loss (48%). Zurich\u2019s Addressing the Empathy Gap global study, conducted with empathy expert\u00a0Professor Jamil Zaki<\/a>, also reinforces this shift. Of the 11,500 consumers surveyed, 43% had left a brand due to a lack of compassion, while 73% would avoid companies that fail to show empathy.<\/p>\n

Commenting on the announcement, Louise Colley, Managing Director at Zurich UK said:\u00a0\u201cWhen it comes to loss and bereavement, grief is just the beginning. There are funeral logistics, probate and estate administration, digital accounts to close and more when your life has just been turned upside down. Empathy\u2019s services will provide our customers with the human care and digital tools to manage all this and more, so that people don\u2019t feel forced to move on but really helped to move forward.<\/p>\n

\u201cAt Zurich empathy isn\u2019t just a skill but a cornerstone of our business, and our partnership with Empathy is a continuation of our commitment to this. The nature of insurance means that we help people at some of the most vulnerable moments in their lives, so listening, understanding and supporting people is always at the heart of everything we do. With over half of UK adults without a valid will and rising care demands being felt across the country, this strengthens our proposition to win in the market.\u201d<\/p>\n

James Tait, Managing Director of Corporate Protection at Zurich UK said:\u00a0\u201cThe inclusion of Empathy Loss Support\u2122 in our offering will help our Corporate Risk customers to support their employees with compassion and care at arguably the most difficult time of their lives. These resources and care systems ensure employees feel understood and supported, while fostering a caring workplace culture. For employers, investing in bereavement services demonstrates a commitment to employee welfare while strengthening engagement and resilience across the whole company, which we know is a priority for our customers.\u201d<\/p>\n

Already serving tens of millions of policyholders across North America and covering one in five life insurance claims in the US, Empathy partners with life insurance carriers, financial institutions and employers to provide compassionate support through life\u2019s hardest moments, including loss, legacy and disability. The partnership marks Empathy\u2019s first strategic collaboration in UK financial services, bringing proven, scalable expertise to one of the world\u2019s most forward-thinking insurance markets.<\/p>\n

\"\"<\/p>\n

Ron Gura, Co-Founder & CEO of Empathy said:\u00a0\u201cPartnering with Zurich is a significant milestone in our mission to transform the way families navigate life\u2019s most challenging moments \u2013 from loss and bereavement to the many complexities that follow. Bringing that support to millions of families across the UK, at the scale this partnership makes possible, is something we\u2019re incredibly proud of. This is what meaningful, compassionate care looks like in practice.\u201d<\/p>\n

Families save on average 148 hours on administration throughout the bereavement process with streamlined support from Empathy Loss Support\u2122:<\/p>\n

Personalised Care Plan \u2013 A clear, structured roadmap that removes guesswork and speeds up every stage of the process.<\/p>\n

Dedicated Care Manager \u2013 Expert guidance that helps families complete tasks faster and with greater confidence.<\/p>\n

Account & Subscription Closure \u2013 Full management of closing accounts and memberships, eliminating lengthy admin and repeated calls.<\/p>\n

Support with Claiming Benefits \u2013 Faster access to eligible benefits through clear guidance and simplified steps.<\/p>\n

Probate & Estate Guidance \u2013 Practical tools that make legal and financial responsibilities easier and quicker to complete.<\/p>\n

Funeral Planning Assistance \u2013 Checklists, templates, and help sourcing funeral homes to reduce the time spent researching options.<\/p>\n

Family Collaboration Tools \u2013 A shared workspace that streamlines coordination, avoids duplication, and keeps progress moving.<\/p>\n

Secure Digital Vault \u2013 Safe storage for essential documents and cherished items such as family photos, recipes, and keepsakes.<\/p>\n

Emotional Support Resources \u2013 On\u2011demand grief support that helps families stay organised and better able to move through practical tasks.<\/p>\n

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\n\tRelated<\/p>\n","protected":false},"excerpt":{"rendered":"\u00a0The latest partnership news for you; Zurich is giving more than three million Life Protection customers1\u00a0access to\u00a0Empathy\u00a0at no…\n","protected":false},"author":2,"featured_media":49079,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[128],"tags":[27884,27879,244,28217,4671,2010,51,219],"class_list":["post-49078","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zurich-insurance","tag-bereavement","tag-empathy","tag-insurance","tag-life-cover","tag-loss","tag-support","tag-zurich","tag-zurich-insurance"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116407554753133868","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/49078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=49078"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/49078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/49079"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=49078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=49078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=49078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}