USA | Nestl\u00e9 and Starbucks are expanding their presence in the fast-growing cold coffee segment under the Global Coffee Alliance, launching the new Starbucks Coffee Craft concentrate.<\/p>\n
Starbucks Coffee Craft is a premium concentrated coffee made with high-quality arabica beans that delivers the signature taste Starbucks is known for. With this innovation, Nestl\u00e9 and Starbucks build synergies across formats and channels to reach more consumers and drive sales growth in cold coffee.<\/p>\n
Launching first in Japan, Korea, and the UK this year, Starbucks Coffee Craft will be rolled out in Europe and Asia in 2027. The premium concentrate is made with Arabica coffee, providing a rich and authentic flavour, and debuts in two varieties: Rich Black and Signature Caramel flavour.<\/p>\n
\u201cWe are excited to expand coffee concentrates to the Starbucks brand, making it easier and more convenient to create delicious, iced beverages at home, while staying true to the signature Starbucks taste,\u201d said Ethel Touitou, Nestl\u00e9\u2019s Global Category Lead for Starbucks.<\/p>\n
\u201cWhether using water, milk, or plant-based alternatives, consumers can now personalise their coffee experience, from iced Americanos to iced caramel macchiatos, with a simple pour and from the comfort of their homes.\u201d<\/p>\n
Cold coffee continues to power global category growth, with some forecasts projecting the segment to exceed USD four billion in value by 2030. With deep coffee expertise, Nestl\u00e9 and Starbucks are uniquely positioned to capture this momentum by delivering the personalisation, indulgence and convenience new and existing coffee drinkers want.<\/p>\n
\u201cThe launch of Starbucks Coffee Craft highlights the strength and impact of the Global Coffee Alliance, bringing the Starbucks experience to life beyond our coffeehouse,” said Nik Dodi, Vice President Global Coffee Alliance at Starbucks.<\/p>\n
“By partnering with Nestl\u00e9, we\u2019re able to scale Starbucks coffee experiences into new formats and occasions, reaching more consumers around the world.\u201d<\/p>\n
Starbucks Coffee Craft builds on the Global Coffee Alliance, launched eight years ago by Starbucks and Nestl\u00e9, which combines Nestl\u00e9’s global reach, manufacturing capabilities, and coffee expertise with Starbucks’ brand strength and consumer affinity.<\/p>\n
Since its inception, the Global Coffee Alliance has significantly expanded the availability of Starbucks-branded products across consumer-packaged goods and foodservice channels.<\/p>\n
Today, Starbucks-branded premium products are available in nearly 80 markets worldwide, spanning retail, at-home, and foodservice<\/a> channels, demonstrating the continued impact and growth potential of the Global Coffee Alliance.<\/p>\n