![\"\"](\"https:\/\/www.europesays.com\/ch\/wp-content\/uploads\/2026\/04\/KFC-x-Kitkat-Supplementary-Image-1.jpg\")
<\/p>\nBangkok, Thailand \u2013 KFC Thailand is turning downtime into dessert time with the launch of \u201cKitKat Overload,\u201d a limited-edition menu designed to reframe everyday breaks as indulgent moments.<\/p>\n
The campaign, developed in collaboration with KitKat under the \u201cMade with KitKat\u201d concept, brings together two global names built on snacking culture and pause-driven branding.<\/p>\n
The range includes three items\u2014Kone KitKat Overload, Kream Cup KitKat Overload, and Egg Tart KitKat Overload\u2014each built around soft serve, chocolate sauce, and generous KitKat crumble.\u00a0<\/p>\n
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Prices start from 25 baht, with availability across participating KFC outlets in Thailand until May 27, 2026 or while stocks last.<\/p>\n
KFC Thailand said the campaign is designed to reframe motivation itself. Rather than pushing constant productivity, it encourages consumers to embrace pauses as meaningful moments of enjoyment.<\/p>\n
Patra Patrasuwan, Associate Marketing Director at KFC Thailand, said, \u201cEven a short break can go a long way\u2014helping us recharge and come back refreshed. The \u2018Dessert That Cheers You to Take a Break\u2019 campaign starts with a simple idea: motivation doesn\u2019t always have to come from pushing harder\u2014sometimes, it begins with a pause.\u201d<\/p>\n
Further adding, \u201cWith \u2018KitKat Overload,\u2019 KFC invites Thais to embrace their breaks and make those small moments more meaningful\u2014adding a touch of sweetness to turn everyday pauses into feel-good, refreshing moments.\u201d<\/p>\n
Nestl\u00e9 Professional, which oversees KitKat\u2019s food service expansion, said the collaboration is part of a broader \u201cMade with KitKat\u201d strategy aimed at younger consumers and out-of-home occasions.<\/p>\n
Sriprapha Chingprasertsuk, Business Executive Officer for Nestl\u00e9 Professional & Food, Nestl\u00e9 Indochina, said, \u201cFor over 90 years, KitKat has been a leading global chocolate brand, winning the hearts of chocolate lovers worldwide with its signature taste, unique texture, and iconic \u2018Have a break, have a KitKat\u2019 slogan. Today, we are bringing that essence into the food service space through the \u2018Made with KitKat\u2019 concept to better connect with younger consumers.\u201d<\/p>\n
Chingprasertsuk said, \u201cOur collaboration with KFC introduces \u2018KitKat Overload\u2019\u2014from kones and kream cups to egg tarts\u2014each generously packed with KitKat crumble. We are confident the range will be well received by customers.\u201d<\/p>\n
The campaign will run across stores nationwide and is being amplified through creator-led social content.<\/p>\n","protected":false},"excerpt":{"rendered":"Bangkok, Thailand \u2013 KFC Thailand is turning downtime into dessert time with the launch of \u201cKitKat Overload,\u201d a…\n","protected":false},"author":2,"featured_media":50420,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[22327,4608,27859,28812,7151,146,199,28813,28814,28815,5822],"class_list":["post-50419","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-campaign","tag-creative-work","tag-kfc","tag-kfc-thailand","tag-kitkat","tag-marketing","tag-nestle","tag-nestle-indochina","tag-patra-patrasuwan","tag-sriprapha-chingprasertsuk","tag-thailand"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116419025210932579","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/50419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=50419"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/50419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/50420"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=50419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=50419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=50419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}