{"id":52447,"date":"2026-04-21T00:07:24","date_gmt":"2026-04-21T00:07:24","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/52447\/"},"modified":"2026-04-21T00:07:24","modified_gmt":"2026-04-21T00:07:24","slug":"nestles-chief-is-in-turnaround-mode-he-drinks-8-cups-of-coffee-a-day","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/52447\/","title":{"rendered":"Nestl\u00e9\u2019s Chief Is in Turnaround Mode. He Drinks 8 Cups of Coffee a Day."},"content":{"rendered":"<p class=\"css-ac37hb evys1bk0\">Inside Nestl\u00e9\u2019s headquarters, products from its extensive array of brands sold around the world are lined along a hallway, organized by the role they serve in a person\u2019s life \u2014 products for infancy, for old age, for healthy eating and satisfying cravings.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Nestl\u00e9, a 160-year-old Swiss conglomerate, is the world\u2019s largest food company, with around $120 billion in annual sales. In the United States, its largest market, the company\u2019s brands include Nespresso, Gerber, DiGiorno and, for the pets, Purina.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The company\u2019s sales have been sluggish in recent years, as it has struggled to respond to consumers\u2019 changing tastes. And as competitors like Unilever and Kraft Heinz <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/07\/25\/business\/kraft-heinz-ferrero-food-brand-deals.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">slim down by spinning off units<\/a>, many analysts are skeptical of Nestl\u00e9\u2019s sprawling portfolio.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Nestl\u00e9\u2019s stock has shed roughly half of its value from its peak in 2022.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Philipp Navratil, the company\u2019s new chief executive, says he is taking a hard look at all of those brands. Nestl\u00e9\u2019s water business, which includes Perrier and S. Pellegrino, <a class=\"css-yywogo\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-01-22\/nestle-begins-water-unit-sale-banks-prep-up-to-3-billion-debt\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">is on the chopping block<\/a>.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Mr. Navratil\u2019s predecessor, Laurent Freixe, was dismissed after just a year over an <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/09\/01\/business\/nestle-laurent-freixe-inappropriate-relationship.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">undisclosed relationship<\/a> with a subordinate, a breach of the company\u2019s code of conduct. It\u2019s left Mr. Navratil to not only gain the trust of customers and investors but also, perhaps most importantly, that of the 270,000 Nestl\u00e9 employees who are adjusting to an abrupt change in leadership.<\/p>\n<p class=\"css-ac37hb evys1bk0\">But can Mr. Navratil, who has worked for more than 20 years at Nestl\u00e9, including a stint on its board, bring a fresh perspective?<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cI can distance myself enough to look at things with different aspects and from different angles,\u201d Mr. Navratil, 49, said.<\/p>\n<p class=\"css-ac37hb evys1bk0\">This interview, conducted at Nestl\u00e9\u2019s headquarters in Vevey, Switzerland, has been edited and condensed.<\/p>\n<p class=\"css-ac37hb evys1bk0\">You\u2019re the third C.E.O. in a less than two years. Your predecessor left after investigation into misconduct. What were the first steps you took to gain trust after that situation?<\/p>\n<p class=\"css-ac37hb evys1bk0\">Nestl\u00e9 is not used to such turbulent times. We\u2019re a company that should be steady and just deliver what it promises. The most important thing is that when the C.E.O. changes, it doesn\u2019t have to disrupt the whole company.<\/p>\n<p class=\"css-ac37hb evys1bk0\">When I got into my job, I thought, \u201cLet\u2019s take what works, make sure we do more of that, and make sure we communicate really transparently what happened and what we will do.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">How are you ensuring that Nestl\u00e9 is prepared to catch ethical lapses in the future?<\/p>\n<p class=\"css-ac37hb evys1bk0\">We had a C.E.O. change but also we had a change of chairman. That is liberating in a sense, because normally at Nestl\u00e9 you would have the previous C.E.O. becoming chairman. Now we have a new C.E.O. and a new chair. What that gives us is license to look at things without preconceived ideas. Everything is on the table.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Definitely something we need to do is also have less surprises.<\/p>\n<p class=\"css-ac37hb evys1bk0\">While you\u2019re trying to regain trust with employees, the company is going through massive layoffs. You\u2019ve announced <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/10\/16\/business\/nestle-jobs-cuts.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">16,000 job cuts<\/a>.<\/p>\n<p class=\"css-ac37hb evys1bk0\">We created an organization that was just too big, with too many layers. Today, when you look at A.I., there is a way of working that can be much more clear, fast and agile.<\/p>\n<p class=\"css-ac37hb evys1bk0\">This way of working will obviously require less people, but it will also speed up the company. It will be a growth story about how we use A.I. to grow faster, to make decisions better, to plan throughout the supply chain to have less stock and less waste.<\/p>\n<p class=\"css-ac37hb evys1bk0\">In recent years, we\u2019ve seen food conglomerates sell off units. Is there still value for Nestl\u00e9 to be in so many different businesses?<\/p>\n<p class=\"css-ac37hb evys1bk0\">We\u2019re not as complicated as it seems. It\u2019s coffee, pet food, nutrition, and then what we call food and snacking. Size matters because we can really have good discussions with our big customers \u2014 take Walmart or Amazon \u2014 about different product lines. It also gives you a hedge if anything happens to one of the businesses.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Don\u2019t confuse size with bureaucracy and complexity.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Nestl\u00e9 has many beloved, well-known brands. It must be tough to think about getting rid of any of them.<\/p>\n<p class=\"css-ac37hb evys1bk0\">You have to take a step back.<\/p>\n<p class=\"css-ac37hb evys1bk0\">For example, in the U.S. we sold our <a class=\"css-yywogo\" href=\"https:\/\/www.ferrero.com\/int\/en\/news-stories\/news\/ferrero-to-acquire-nestle-s-us-confectionary-business#:~:text=The%20Ferrero%20Group%20and%20its,and%20Black%20Forest%C2%AE%20Gummies.\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">confectionery business<\/a> \u2014 brands like Butterfinger and Crunch. These were nice brands to have, but nostalgia as a decision maker is not good.<\/p>\n<p class=\"css-ac37hb evys1bk0\">What I\u2019m more emotional about when you sell businesses is taking care of the people.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Let\u2019s turn to the coffee business, where you spent most of your career at Nestl\u00e9. It has been hit hard by climate change. What does that mean for Nestl\u00e9 in the future?<\/p>\n<p class=\"css-ac37hb evys1bk0\">There is data that says if you don\u2019t do anything, 50 percent of coffee-growing regions are in danger of not being able to produce coffee.<\/p>\n<p class=\"css-ac37hb evys1bk0\">If raw materials become scarce, then affordability is at risk.<\/p>\n<p class=\"css-ac37hb evys1bk0\">What we do is drive <a class=\"css-yywogo\" href=\"https:\/\/www.nestle.com\/media\/news\/nescafe-plan-2030-progress-report-2024-regenerative-agriculture\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">regenerative agriculture<\/a>, not because it is fancy or it is philanthropy. It is really strategic to the future of Nestl\u00e9.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Nestl\u00e9 has raised coffee prices, in part because of supply chain challenges. How much more do you think you can raise prices before consumers balk?<\/p>\n<p class=\"css-ac37hb evys1bk0\">They\u2019re stretched on their budgets, obviously. Not just in the U.S. but across the world. Raising prices is the last resort.<\/p>\n<p class=\"css-ac37hb evys1bk0\">In many ways, we were able to not raise prices to the level we should have, given the commodity price increase, because we have savings that mitigate some of that.<\/p>\n<p class=\"css-ac37hb evys1bk0\">We care about affordability big time. We have experience here because we are in so many emerging markets.<\/p>\n<p class=\"css-ac37hb evys1bk0\">So you can take lessons from emerging markets to figure out the U.S. consumer right now?<\/p>\n<p class=\"css-ac37hb evys1bk0\">I think so. It has to do with affordability. In the U.S., some consumers are well off \u2014 the ones that have less debt, and money in the stock market \u2014 and you see their consumption holding up. We see that for brands like Nespresso, for example, that are still driving good growth.<\/p>\n<p class=\"css-ac37hb evys1bk0\">But then you see on the other side a consumer that obviously is more stretched. They struggle to make ends meet. There, we have to adapt the portfolio.<\/p>\n<p class=\"css-ac37hb evys1bk0\">In the U.S., in the past you would have products in a multipack, because per kilo it might be more economical. Now, you have to adapt how many servings you have in a pack to make sure it fits budgets.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Let\u2019s talk tariffs. What have you learned in the past year about navigating them?<\/p>\n<p class=\"css-ac37hb evys1bk0\">You have to take a step back from some of that noise and just look at it in a very long-term way.<\/p>\n<p class=\"css-ac37hb evys1bk0\">We tend to stay put when there is a crisis. We don\u2019t just pull out. We adapt the business.<\/p>\n<p class=\"css-ac37hb evys1bk0\">When you look at tariffs, Nestl\u00e9 has always been such that 95 percent of what we sell in a country is produced in that country. We have 55 factories in the U.S. and 95 percent of what we\u2019re selling in the U.S. is produced and manufactured in the U.S.<\/p>\n<p class=\"css-ac37hb evys1bk0\">There is a growing conversation driven by Robert F. Kennedy Jr. and some states, like California, about what should be in Americans\u2019 food. As the head of a big food company, how are you managing that?<\/p>\n<p class=\"css-ac37hb evys1bk0\">We really welcome it. We have always been a company that sells nutrition and not calories.<\/p>\n<p class=\"css-ac37hb evys1bk0\">For example, 99.8 percent of our products are without artificial colors or any of those ingredients that the U.S. is now acting on. For years, we have taken out salt, sugar and trans fat out of products without losing the taste preference, which is not an easy task.<\/p>\n<p class=\"css-ac37hb evys1bk0\">What consumers want to see is ingredients they can recognize and not stuff that is numbers or letters.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Even for processed food?<\/p>\n<p class=\"css-ac37hb evys1bk0\">There is this discussion about processed food and is it good for you or not good for you? That\u2019s a good discussion to have because not all processed food is bad. It\u2019s just how it\u2019s processed.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Soluble coffee is processed, but it\u2019s coffee. It\u2019s one ingredient.<\/p>\n<p class=\"css-ac37hb evys1bk0\">How is that nuance received in discussions?<\/p>\n<p class=\"css-ac37hb evys1bk0\">Food processing has brought availability of affordable, durable food to the world.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Now, obviously, if food processing is seen as those items that are high in saturated fats and salt and sugar, that is one thing. If you think about fermentation, that is food processing, but it\u2019s a very healthy way of processing food.<\/p>\n<p class=\"css-ac37hb evys1bk0\">We proudly sell chocolate and pizzas, but you obviously cannot have a diet that only consists of pizzas or chocolate. What the U.S. government is saying is, \u201cWhat does a healthy diet look like?\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">There are disagreements and there are different ideas, but I\u2019m really happy this discussion comes to life.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Tell me about your upbringing. You\u2019re from Zurich.<\/p>\n<p class=\"css-ac37hb evys1bk0\">I was born in Zurich to an Italian mother who grew up in Latin America and an Austrian father. I always lived in Zurich, went to school in Zurich and then studied business administration and capital markets.<\/p>\n<p class=\"css-ac37hb evys1bk0\">You\u2019ve held different posts at Nestl\u00e9, in countries like Honduras, Panama and Mexico. Tell me about a \u201csliding doors\u201d moment in your career.<\/p>\n<p class=\"css-ac37hb evys1bk0\">When we were offered Honduras, we had a four-month-old baby. We went there and on the way back, I was sitting next to my wife and I said, \u201cIt\u2019s a complicated place, let\u2019s not do this.\u201d We had a discussion and basically she convinced me that \u201cif you don\u2019t do it, you will regret it.\u201d Family is important for an expat career because it anchors you.<\/p>\n<p class=\"css-ac37hb evys1bk0\">At that time it was a dangerous place, in a sense, to live. That taught me resilience.<\/p>\n<p class=\"css-ac37hb evys1bk0\">What\u2019s the best piece of advice a mentor has given you?<\/p>\n<p class=\"css-ac37hb evys1bk0\">Be patient. Don\u2019t be sitting on a hot chair. Sometimes one has the urge to move very fast, and sometimes it\u2019s for a good reason that you don\u2019t.<\/p>\n<p class=\"css-ac37hb evys1bk0\">It\u2019s time for the lightning round. What\u2019s your favorite Nestl\u00e9 snack?<\/p>\n<p class=\"css-ac37hb evys1bk0\">A Nespresso espresso. That\u2019s a snack for me.<\/p>\n<p class=\"css-ac37hb evys1bk0\">How many cups of coffee do you drink a day?<\/p>\n<p class=\"css-ac37hb evys1bk0\">Seven or eight.<\/p>\n<p class=\"css-ac37hb evys1bk0\">How do you take your coffee?<\/p>\n<p class=\"css-ac37hb evys1bk0\">Just black. Sometimes with a KitKat.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Is there a cutoff hour when you\u2019ll stop drinking coffee?<\/p>\n<p class=\"css-ac37hb evys1bk0\">No, not yet.<\/p>\n<p class=\"css-ac37hb evys1bk0\">What\u2019s your best advice for when you need to focus?<\/p>\n<p class=\"css-ac37hb evys1bk0\">To not have any screen \u2014 just a piece of paper and a pen.<\/p>\n<p class=\"css-ac37hb evys1bk0\">What\u2019s something you\u2019ve learned from your youngest employees?<\/p>\n<p class=\"css-ac37hb evys1bk0\">Be learning constantly. When you stop learning, then it is the moment to move on to another job.<\/p>\n<p class=\"css-ac37hb evys1bk0\">What\u2019s something you\u2019re trying to learn right now?<\/p>\n<p class=\"css-ac37hb evys1bk0\">To be more patient.<\/p>\n<p class=\"css-ac37hb evys1bk0\">If you could switch careers, what would you do?<\/p>\n<p class=\"css-ac37hb evys1bk0\">I would be running a farm and selling the stuff in a restaurant. I might do that later on at some stage. That idea sometimes gives me peace of mind.<\/p>\n","protected":false},"excerpt":{"rendered":"Inside Nestl\u00e9\u2019s headquarters, products from its extensive array of brands sold around the world are lined along a&hellip;\n","protected":false},"author":2,"featured_media":52448,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[29701,982,29703,29700,29702,29698,35,10791,199,2044,5861,29699,25747,17],"class_list":["post-52447","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-appointments-and-executive-changes","tag-coffee","tag-consumer-behavior","tag-content-type-personal-profile","tag-customs-tariff","tag-diet-and-nutrition","tag-food","tag-navratil","tag-nestle","tag-nestle-sa","tag-philipp","tag-processed-and-ultraprocessed-foods","tag-snack-foods","tag-switzerland"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116439786797647475","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/52447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=52447"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/52447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/52448"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=52447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=52447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=52447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}