{"id":53314,"date":"2026-04-22T05:41:09","date_gmt":"2026-04-22T05:41:09","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/53314\/"},"modified":"2026-04-22T05:41:09","modified_gmt":"2026-04-22T05:41:09","slug":"nestle-indias-50-ad-spend-jump-drives-strongest-quarterly-growth-in-nearly-a-decade","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/53314\/","title":{"rendered":"Nestle India\u2019s 50% ad spend jump drives strongest quarterly growth in nearly a decade"},"content":{"rendered":"<p class=\"p1\">New Delhi: Nestl\u00e9 India said a more than 50% increase in advertising spends helped drive double-digit volume growth in the March quarter, as the company posted its highest-ever domestic sales of Rs 6,445 crore. EBITDA margin for the quarter stood at 26.3%.<\/p>\n<p class=\"p1\">Chairman and Managing Director Manish Tiwary said the company delivered high double-digit growth in the quarter, with total sales and domestic sales rising 23.4% and 23.1%, respectively.\u00a0<\/p>\n<p class=\"p1\">He added that all product groups contributed to the performance.<\/p>\n<p class=\"p1\">The company has now laid out four priorities for the period ahead. \u201cAs we look forward, we will focus on four key priorities: 1) consumer centricity, 2) penetration-led volume growth, 3) reinvestment behind brands and capacity and 4) accelerating tech-led sales and operations,\u201d Tiwary said.<\/p>\n<p class=\"p1\">The company said structural cost savings during the year created headroom for higher reinvestment behind brands, digital capabilities and tech-enabled sales and operations. It also said those savings were channelled back into higher advertising, consumer-facing activation, stronger penetration and wider distribution.<\/p>\n<p class=\"p1\">For the year ended March 31, 2026, Nestl\u00e9 India reported standalone total sales of Rs 23,071.5 crore, EBITDA at 23% of sales, net profit of Rs 3,544.6 crore and cash generated from operations of Rs 5,047.6 crore.\u00a0<\/p>\n<p class=\"p1\">Nestl\u00e9 said its core brands continued to support that momentum. Over the last five years, MAGGI noodles maintained leadership in its market, while KITKAT and NESCAF\u00c9 accelerated market share growth.\u00a0<\/p>\n<p class=\"p1\">Category-wise, Prepared Dishes and Cooking Aids posted strong volume-led growth, Powdered and Liquid Beverages delivered another year of high double-digit growth, and Confectionery grew at a high double-digit pace in both value and volume. Milk Products and Nutrition remained steady, while pet food also reported high double-digit growth.<\/p>\n<p class=\"p1\">The company also pointed to broad-based channel growth. It said e-commerce momentum continued, led by quick commerce, helped by improved availability, platform-specific portfolios, and targeted on- and off-platform media interventions. Organised trade posted double-digit growth, while Nestl\u00e9 Professional, its out-of-home business, remained one of the company\u2019s fastest-growing businesses.<\/p>\n<p class=\"p1\">Nestl\u00e9 said it continued to execute an omni-channel strategy across e-commerce, quick commerce, modern trade, chain pharmacy, and general trade in semi-urban and rural markets.\u00a0<\/p>\n<p class=\"p1\">In rural India, the company said it expanded its presence to around 216,000 villages, with the increase driven largely by rural markets.<\/p>\n","protected":false},"excerpt":{"rendered":"New Delhi: Nestl\u00e9 India said a more than 50% increase in advertising spends helped drive double-digit volume growth&hellip;\n","protected":false},"author":2,"featured_media":53315,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[626,8496,201,199],"class_list":{"0":"post-53314","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nestle","8":"tag-growth","9":"tag-maggi","10":"tag-manish-tiwary","11":"tag-nestle"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116446762383763113","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/53314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=53314"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/53314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/53315"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=53314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=53314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=53314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}