{"id":57029,"date":"2026-04-28T13:57:47","date_gmt":"2026-04-28T13:57:47","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/57029\/"},"modified":"2026-04-28T13:57:47","modified_gmt":"2026-04-28T13:57:47","slug":"apple-has-the-supply-chain-edge-so-why-is-ubs-still-cautious-on-long-term-picture","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/57029\/","title":{"rendered":"Apple Has The Supply Chain Edge \u2013 So Why Is UBS Still Cautious On Long-Term Picture?"},"content":{"rendered":"<p>The research firm sees limited upside potential in the long run and continues to maintain a \u2018Neutral\u2019 rating.<\/p>\n<p>UBS raises price target on Apple to $287 from $280, implying an upside of 7.2% from Monday\u2019s close.Analyst David Vogt expects earnings to be strong despite the memory chip crunch. However, he remains neutral on shares, saying he doesn\u2019t see much long-term upside.According to data from Fiscal AI, the Q2 revenue consensus estimate is $109.26 billion, and the earnings per share estimate is $1.94.<\/p>\n<p>Apple, Inc. (AAPL) heads into earnings this week with momentum building, but not enough conviction. UBS slightly raised its price target but maintained a \u2018Neutral\u2019 investment rating ahead of the iPhone maker&#8217;s second-quarter (Q2) results on Thursday, after markets close. It believes much of the upside may already be reflected in the stock price.<\/p>\n<p>According to a CNBC report, the firm upped Apple\u2019s price target by $7 to $287, implying a 7.22% upside potential from its last closing price, up from 4.6% previously expected.<\/p>\n<p>According to data from Fiscal AI, the Q2 revenue consensus estimate is $109.26 billion, and the earnings per share estimate is $1.94.<\/p>\n<p>Per the CNBC report, UBS analyst David Vogt wrote in his analysis on Monday that the company&#8217;s earnings should be strong, benefiting from the rollout of personal devices like the MacBook Neo and iPhone 17, amid a shortage of memory chips driven by soaring AI demand.<\/p>\n<p>Vogt praised Apple\u2019s ability to source memory chips amid the ongoing supply chain crunch, and even raised his forecast for iPhone units to 50.3 million from 46.5 million.<\/p>\n<p>\u201cApple\u2019s ability to secure silicon and memory to meet iPhone demand has resulted in share gains,\u201d said Vogt. \u201cSupply chain strength and sustained demand\/share gains for the iPhone 17 series should lift iPhone rev up ~20% YoY.\u201d<\/p>\n<p>He also noted that the company expects \u201csolid demand\u201d in its top markets, the U.S. and China, prompting him to raise his fiscal third-quarter revenue forecast by about 4% to $102 billion, translating into about 8.5% year-over-year growth.\u00a0<\/p>\n<p>However, in the long run, Vogt sees limited upside in Apple, citing risks including &#8220;(1) product delays or less innovative offerings, particularly a decline in iPhone unit shipments; (2) macro weakness dampening product demand, especially in China.\u201d<\/p>\n<p>On Stocktwits, retail sentiment about AAPL turned \u2018bearish\u2019 from \u2018neutral\u2019 amid a near 170% spike in messaging volumes over the last 24 hours.<\/p>\n<p>At least two users on the platform expect the stock to rise to $290 after earnings.<\/p>\n<p>AAPL has underperformed the S&amp;P 500 so far this year and over the last 12 months.<\/p>\n<p>For updates and corrections, email newsroom[at]stocktwits[dot]com.<\/p>\n<p>Read Next:\u00a0<a href=\"https:\/\/stocktwits.com\/news-articles\/markets\/equity\/nvda-amd-avgo-stock-openai-miss-ai-demand-risk\/cZB8umgRe5z\" rel=\"nofollow noopener\" target=\"_blank\">AI Trade Wobbles: NVDA, AMD, AVGO Drop Pre-Market On OpenAI Growth Concerns<\/a><\/p>\n<p><a class=\"STButton_lg__XBy4m text-lg px-6 gap-2 STButton_button__ObG_J h-[--size] inline-flex flex-row items-center justify-center border rounded-full font-semibold whitespace-nowrap STButton_black-secondary__xIxs1 bg-white text-black border-secondary-button-border dark|bg-transparent dark|text-white hover|!bg-light-grey-6 dark|hover|!bg-dark-grey-5 p-2\" role=\"button\" tabindex=\"0\" type=\"button\" target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/news.google.com\/publications\/CAAqKQgKIiNDQklTRkFnTWFoQUtEbk4wYjJOcmRIZHBkSE11WTI5dEtBQVAB\"><img decoding=\"async\" alt=\"Follow on Google News\" src=\"https:\/\/chunks-prd.stocktwits-cdn.com\/_next\/static\/media\/google-news-icon.d9c2bfd1.svg\"\/><\/a><\/p>\n<p>Subscribe to Chart Art<\/p>\n<p>Get the daily crypto email you\u2019ll actually love to read. It&#8217;s value-packed, data-driven, and seasoned with wit.<\/p>\n<p><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.stocktwits.com\/about-newsroom\/\" class=\"NewsArticle_editorialLink__1BMFs hover|text-blue-ada underline w-full text-base\">Read about our editorial guidelines and ethics policy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The research firm sees limited upside potential in the long run and continues to maintain a \u2018Neutral\u2019 rating.&hellip;\n","protected":false},"author":2,"featured_media":57030,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129],"tags":[31806,31807,31815,4361,31808,225,31784,31813,30399,31810,31811,31812,31814,223,31809],"class_list":{"0":"post-57029","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ubs","8":"tag-aapl","9":"tag-aapl-stock","10":"tag-ai-demand","11":"tag-apple","12":"tag-apple-earnings","13":"tag-artificial-intelligence","14":"tag-iphone","15":"tag-macbook","16":"tag-memory-chip-shortage","17":"tag-price-target-hike","18":"tag-pt-raise","19":"tag-q2-earnings","20":"tag-u-s-china-demand","21":"tag-ubs","22":"tag-ubs-note"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116482686658081322","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/57029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=57029"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/57029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/57030"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=57029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=57029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=57029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}