![](\"https:\/\/www.europesays.com\/ch\/wp-content\/uploads\/2026\/04\/20260428_1777358117-623.jpg\")
Yasamin Shaikhi explaining her work \u201cThe Loudest Grain\u201d to the visitors.<\/p>\nDoha, Qatar: When Yasamin Shaikhi graduated with a Bachelor of Fine Arts in Interior Design from VCUarts Qatar in 2019, she stepped straight into the world of large-scale projects, working with leading designers, including Ibrahim Jaidah.<\/p>\n
Years later, as she completes her Master of Fine Arts in Design at the same institution, the Qatar-based artist has traded blueprints for biomaterials, turning everyday rice waste into sculptural art that commands attention on the international stage.<\/p>\n
Her winning piece, The Loudest Grain, was unveiled at the inaugural Art Basel Qatar as part of Media City Qatar\u2019s three-year \u201cNext in Arts\u201d initiative.<\/p>\n
The rice-based biomaterial sculpture responds directly to the initiative\u2019s theme \u201cWhere Art Meets Media\u201d and was viewed by figures such as Her Highness Sheikha Moza bint Nasser, Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, Angelina Jolie, and thousands of visitors.<\/p>\n
In an interview with The Peninsula, Shaikhi explained how the work grew out of her MFA research into food waste. \u201cOver the past year of working specifically with rice waste, I noticed a compelling parallel between rice and media,\u201d she said.<\/p>\n
\u201cBoth are ubiquitous; they are things we consume daily, always within reach, and deeply embedded across cultures. [YC1]\u00a0By using a humble grain of rice to embody these signals, I wanted to make the invisible tangible, revealing the energy and \u2018loudness\u2019 behind something we typically take for granted,\u201d she added.<\/p>\n
Yasamin Shaikhi explaining her work \u201cThe Loudest Grain\u201d to the visitors.<\/p>\n
The shift from interior design to interdisciplinary practice was deliberate. Shaikhi described how the macro focus of commercial projects left her longing for the tactile side of making.<\/p>\n
\u201cI found myself increasingly drawn to the smaller details within those spaces, the everyday objects, the materials, and the physical process behind how things are made,\u201d she recalled.<\/p>\n
Her design background still informs her approach to space and structure, but now serves a research-driven practice that treats materials as collaborators rather than tools.<\/p>\n
Mixed-media techniques were essential to realising the vision.<\/p>\n
Rather than presenting media through screens, Shaikhi created a sculptural digital wave that audiences can view physically.<\/p>\n
\u201cI wanted to move away from how we typically think about media, which is often reduced to something experienced through a flat screen,\u201d she noted. \u201cThat is where mixed media became essential. It allowed me to transform something intangible into a physical, sculptural form.\u201d<\/p>\n
The experience of exhibiting at Art Basel Qatar has been transformative.<\/p>\n
\u201cYou grow up seeing major international fairs like Art Basel as events that happen elsewhere,\u201d Shaikhi said.<\/p>\n
\u201cTo witness an event of that scale taking place here in Doha, and then to be participating in it as an emerging artist, was incredibly meaningful.\u201d She described the moment as a milestone both for her practice and for Qatar\u2019s creative community, especially with high-profile attendance underscoring the country\u2019s rising cultural profile.<\/p>\n
Shaikhi credits local institutions with creating genuine pathways for talent. Media City Qatar\u2019s \u201cNext in Arts\u201d programme, developed in partnership with Art Basel Qatar, provided the critical bridge from education to a global platform. VCUarts Qatar\u2019s ongoing alumni support and initiatives from Qatar Museums, including Design Doha 2024, have further strengthened the ecosystem.<\/p>\n
From Media City Qatar\u2019s perspective, such programmes form part of a deliberate \u201cstructured cultural infrastructure.\u201d<\/p>\n
The organisation notes that creative industries already contribute around 3 percent of Qatar\u2019s GDP, generating approximately QR20 billion at the start of the decade. \u201cCreative work is often fragile in its early stages,\u201d the Media City Qatar statement explained. \u201cIt needs lower friction, stronger networks, and clearer routes to scale.\u201d By offering licensing support, facilities, and direct access to international stages, the city enables emerging creatives and SMEs to turn talent into a sustainable industry.<\/p>\n
These efforts align closely with Qatar National Vision 2030. The Third National Development Strategy identifies media and creative clusters as key drivers of human, social, economic, and environmental progress. \u201cWhen we support talent, that is human development. When we strengthen cultural participation and identity, that is social development. When we help creative companies grow, that is economic diversification,\u201d Media City Qatar emphasised.<\/p>\n
The recent Web Summit Qatar 2026, which generated 244 leads in four days, further demonstrates growing international interest.<\/p>\n
![](\"https:\/\/www.europesays.com\/ch\/wp-content\/uploads\/2026\/04\/20260428_1777358164-365.jpg\")
<\/p>\n
From Media City Qatar\u2019s perspective, such programmes form part of a deliberate \u201cstructured cultural infrastructure.\u201d<\/p>\n
The organisation notes that creative industries already contribute around 3 percent of Qatar\u2019s GDP, generating approximately QR20 billion at the start of the decade.<\/p>\n
\u201cCreative work is often fragile in its early stages,\u201d a Media City Qatar statement explained.<\/p>\n
\u201cIt needs lower friction, stronger networks, and clearer routes to scale.\u201d By offering licensing support, facilities, and direct access to international stages, the city enables emerging creatives and SMEs to turn talent into a sustainable industry.<\/p>\n
These efforts align closely with Qatar National Vision 2030.<\/p>\n
The Third National Development Strategy identifies media and creative clusters as key drivers of human, social, economic, and environmental progress.<\/p>\n
\u201cWhen we support talent, that is human development. When we strengthen cultural participation and identity, that is social development. When we help creative companies grow, that is economic diversification,\u201d Media City Qatar emphasised.<\/p>\n
The recent Web Summit Qatar 2026, which generated 244 leads in four days, further demonstrates growing international interest.<\/p>\n
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