{"id":60293,"date":"2026-05-05T12:19:13","date_gmt":"2026-05-05T12:19:13","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/60293\/"},"modified":"2026-05-05T12:19:13","modified_gmt":"2026-05-05T12:19:13","slug":"nescafe-espresso-concentrate-is-launching-in-malaysia","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/60293\/","title":{"rendered":"Nescaf\u00e9 Espresso Concentrate is launching in Malaysia"},"content":{"rendered":"

KUALA LUMPUR, Malaysia \u2013 Cold coffee is no longer just a cafe trend, it\u2019s becoming part of how young Malaysians live, create and express themselves every day \u2013 tapping into this shift, NESCAF\u00c9 introduces NESCAF\u00c9 Espresso Concentrate, a premium liquid coffee innovation designed to bring cafe-style cold coffee into everyday moments, effortlessly. As more consumers, especially Gen Zs, embrace iced and cold coffee, the way coffee is enjoyed is evolving. Today, it\u2019s not just about the drink \u2013 it\u2019s about the experience, the vibe and the freedom to personalise.<\/p>\n

The NESCAF\u00c9 Espresso Concentrate is created for this new generation of coffee drinkers \u2013 one that values creativity, convenience and self-expression in everything they do\u00b9.<\/p>\n

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This shift is reflected globally, with 32% of coffee consumed out-of-home now being cold and this segment is growing by 15% over the past four years\u00b2. Younger consumers, in particular, are driving this trend; seeking not just quality coffee, but also the ability to customise and experiment with flavours in a way that fits their lifestyle.<\/p>\n

Produced at Nestl\u00e9 Malaysia\u2019s Sri Muda factory in Shah Alam, a certified Halal manufacturing hub and Nestl\u00e9\u2019s first coffee concentrate site in Asia. This reflects Malaysia\u2019s key role in Nestl\u00e9\u2019s regional innovation and manufacturing network.<\/p>\n

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With its ready-to-mix format, NESCAF\u00c9 Espresso Concentrate makes it easy to create cafe-style drinks at home. Just pour, mix and enjoy. Whether it\u2019s a creamy iced latte, a bold iced Americano or playful creations like fizzy lemonade or fruity blends coffee, consumers can craft their perfect cup anytime \u2013 no machines, no complicated steps. Each bottle makes up 10 to 16 servings, offering both convenience and value for everyday enjoyment.<\/p>\n

\u201cNESCAF\u00c9 Espresso Concentrate is set to tap into new and exciting growth opportunities within the evolving coffee space, especially among younger generations who are exploring coffee culture in their own unique way. We are creating new platforms for future growth while bringing more convenient and enjoyable coffee experiences to Malaysians. We are also honoured to have been selected as one of the main manufacturing sites for this important innovation globally.\u201d said Juan Aranols, Chief Executive Officer of Nestl\u00e9 Malaysia, Singapore and Brunei.<\/p>\n

NESCAF\u00c9 is taking it further by introducing an expanded range of flavours designed for more personalised cafe-style creations at home. The range now comes in three flavour variants \u2013 Black, Sweet Vanilla and Velvet Mocha, available nationwide. From bold and intense to smooth and indulgent, each variant is crafted to give consumers more ways to enjoy coffee, their way.<\/p>\n

1 https:\/\/intelligence.coffee\/2025\/01\/gen-z-is-making-customised-coffee-cool\/<\/a>
2 https:\/\/www.nestle.com\/media\/news\/nescafe-launches-premium-espresso-concentrate-coffee<\/a><\/p>\n

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