{"id":63669,"date":"2026-05-11T19:45:10","date_gmt":"2026-05-11T19:45:10","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/63669\/"},"modified":"2026-05-11T19:45:10","modified_gmt":"2026-05-11T19:45:10","slug":"nescafe-puts-coffee-at-the-center-of-the-third-half-soccers-unofficial-post-game-ritual","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/63669\/","title":{"rendered":"NESCAF\u00c9\u00ae Puts Coffee at the Center of the “Third Half,” Soccer’s Unofficial Post-Game Ritual"},"content":{"rendered":"

To showcase how post-game moments come to life, NESCAF\u00c9\u00ae has drafted soccer legends, Landon Donovan (U.S.) and Luis Garc\u00eda (Mexico), to anchor the campaign in the culture of the sport. The TVC and surrounding social content, created by California-based creative agency Casanova, show the duo engaging in spirited post-game debate, discussing the wins and losses while enjoying NESCAF\u00c9.<\/p>\n

The NESCAF\u00c9\u00ae Third Half is the brand’s first soccer-inspired marketing campaign and is rolling out in the U.S. and Mexico on May 11 across digital, TVC, OOH, experiential and social channels. View on the NESCAF\u00c9 YouTube channel here<\/a>.\u00a0<\/p>\n

“Coffee is\u00a0already\u00a0on the gametime roster for 73% of soccer fans*, so it’s only fitting that we \u2013 the largest coffee brand in the world\u00a0\u2013\u00a0get in the game and deliver for coffee\u00a0and\u00a0soccer\u00a0enthusiasts\u00a0alike,” said Rob Marsh, marketing director for NESCAF\u00c9.\u00a0“We’ve\u00a0coined a new half, ‘The Third Half,’ to\u00a0represent\u00a0the moments after and\u00a0in-between\u00a0games\u00a0when passionate debates peak.\u00a0Like any\u00a0good conversation, these often take place over a beverage \u2013 making\u00a0our coffee, and NESCAF\u00c9\u00ae\u00a0Espresso Keg,\u00a0the perfect\u00a0fuel\u00a0to keep things flowing\u2026\u00a0we’re\u00a0team players, after all!”\u00a0<\/p>\n

With 83% of fans saying that the post-game conversations heat up after every match of the soccer season*, NESCAF\u00c9 is introducing the limited-edition NESCAF\u00c9\u00ae Espresso Keg \u2013 a new ritual that turns the final whistle into the start of the “Third Half.” Designed for sharing, the keg puts espresso at the center of how fans come together to connect and relive every moment of the game.<\/p>\n

“Since my first professional soccer season, my mornings have started with a cup of NESCAF\u00c9, so partnering with the brand on their ‘Third Half’ campaign is a full-circle moment for me,” said Landon Donovan. “It’s no surprise that my love for the game (and coffee) runs deep and as a ‘Third Half’ participant, I love how the brand is celebrating the moments after the match, when us passionate fans come together to relive every play and debate every call. The new NESCAF\u00c9\u00ae Espresso Keg takes that to another level \u2014 keeping the conversation alive beyond the game \u2013 and I can guarantee I’ll be refilling it all season long.”<\/p>\n

Don’t get left on the sidelines. Score the NESCAF\u00c9\u00ae Espresso Keg during three exclusive drops on May 15, May 21, and June 11 at 2 p.m. ET at nescafe.com\/espressokegs<\/a> for $10 \u2014 in honor of Donovan’s iconic jersey number \u2014 while supplies last. Each limited-edition keg holds approximately 20 servings and comes with one 10-oz bottle of NESCAF\u00c9\u00ae Espresso Concentrate Black, one 10-oz bottle of Sweet Vanilla, and a recipe card to achieve the perfect pour.<\/p>\n

Follow @nescafeusa on Instagram<\/a>, TikTok<\/a>, and Facebook <\/a>or visit nescafe.com\/us<\/a> for NESCAF\u00c9\u00ae “Third Half” content and updates throughout soccer season.<\/p>\n

*According to a survey of 1,000 U.S. adult World Cup watchers (defined as those who intend to watch the World Cup) conducted by Wakefield Research on behalf of NESCAF\u00c9 between March 10-16, 2026.<\/p>\n

About Nestl\u00e9 USA
Nestl\u00e9 USA is committed to unlocking the power of food and beverages to enhance quality of life for everyone, today and for generations to come. The company’s food and beverage portfolio includes some of the most recognizable brands in the United States, including Coffee mate, DiGiorno, Nescaf\u00e9 and Nestl\u00e9 Toll House. Nestl\u00e9 USA is part of Nestl\u00e9 S.A., headquartered in Vevey, Switzerland \u2014 the world’s largest food and beverage company, which has been named among “The World’s Most Admired Food Companies” by Fortune magazine for more than 25 consecutive years. For more information, visit nestleusa.com<\/a>.<\/p>\n

Contacts:<\/p>\n


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Isaac Reynoso\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>\n

Madeline Ruberg, Nestl\u00e9 USA<\/p>\n

574-326-6265\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>\n

571-457-3884\u00a0<\/p>\n

[email\u00a0protected]<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>\n

[email\u00a0protected]<\/a><\/p>\n



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SOURCE NESCAF\u00c9\u00ae<\/p>\n

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