{"id":65858,"date":"2026-05-15T12:13:13","date_gmt":"2026-05-15T12:13:13","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/65858\/"},"modified":"2026-05-15T12:13:13","modified_gmt":"2026-05-15T12:13:13","slug":"seattles-best-coffee-opens-branded-cafe-at-university-of-birmingham","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/65858\/","title":{"rendered":"Seattle\u2019s Best Coffee Opens Branded Caf\u00e9 at University of Birmingham"},"content":{"rendered":"

BIRMINGHAM \u2013 Seattle\u2019s Best Coffee, part of Nestl\u00e9 Professional, has launched a fully branded caf\u00e9 at the University of Birmingham in partnership with Food Fellows, strengthening the brand\u2019s presence in the education sector and bringing a value-led, high quality coffee offer to one of the UK\u2019s largest university communities. Serving more than 40,000 students and 10,000 staff, the launch responds to growing demand for accessible campus coffee that delivers on taste, choice and everyday value. This reflects findings from Nestl\u00e9 Professional\u2019s 2025 Behind the Beans: Coffee on Campus, Colleges & Universities Report1, which found that 94% of UK students regularly buy coffee on campus, with 96% saying a varied menu is important when choosing coffee on campus.<\/p>\n

The launch\u00a0responds directly to this demand, serving the full Seattle\u2019s Best Coffee range, including hot and iced coffee,\u00a0collagen\u00a0coffee\u00a0and Aero Hot Chocolate.\u00a0This\u00a0broader offer reflects changing student preferences, with the report showing that 37% of students want iced coffee options, 34% want speciality hot chocolate and\u00a028%\u00a0are\u00a0interested in functional coffees, such as those with protein,\u00a0collagen\u00a0or vitamins.<\/p>\n

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Seattle\u2019s Best Coffee\u2019s uncommonly smooth taste, consistent quality and\u00a0a competitive \u00a33 RRP\u00a0price point make it well suited to busy campus environments, where students and staff want great coffee that feels accessible every day.<\/p>\n

With 9 in 10 students saying sustainability influences their coffee purchasing decisions, the launch reflects Seattle\u2019s Best Coffee\u2019s ambition to help universities drive footfall and repeat visits, while delivering the choice, value and responsible sourcing credentials today\u2019s students expect. Seattle\u2019s Best Coffee Henry\u2019s Signature Blend is made with 100% Fairtrade Arabica coffee beans and is supported by Nestl\u00e9\u2019s wider work across the coffee value chain, giving campus operators a credible sustainability story without compromising on taste, quality or accessibility.<\/p>\n

Peter Kellend, Head of Retail & Brands at the University of Birmingham, said:\u00a0\u201cIntroducing Seattle\u2019s Best Coffee has allowed us to strengthen our campus food and drink offer with a more affordable, everyday coffee\u00a0option\u00a0that feels fair,\u00a0accessible\u00a0and still delivers on quality.\u00a0<\/p>\n

\u201cThe partnership has helped us fill an important gap in our\u00a0drinks\u00a0portfolio with a recognisable, fully branded offer that is easy for students and staff to engage with. Alongside our new in-house bakery range, it gives us a stronger all-day caf\u00e9 proposition, creating more choice, driving\u00a0footfall\u00a0and encouraging people to stay on campus for their coffee occasions.\u201d<\/p>\n

Isabelle Fournier, Head of Beverages at Nestl\u00e9 Professional UK&I, said:\u00a0\u201cCoffee plays a central role in student life, with increasing demand for a broad range of options that fit both routine and budget \u2014 from classic hot coffee to iced, speciality and functional choices.\u201d<\/p>\n

\u201cThe University of Birmingham\u00a0demonstrates\u00a0how Seattle\u2019s Best Coffee can support operators in busy campus environments through a branded offer that delivers quality,\u00a0consistency\u00a0and accessibility. With smooth 100% Arabica coffee alongside innovative options such as collagen coffee and Aero Hot Chocolate, we are helping to create a modern, engaging caf\u00e9 experience that resonates with everyday student needs.\u201d<\/p>\n

Seattle\u2019s Best Coffee supports operators with\u00a0easy-to-use\u00a0equipment, clear menus, team training, launch materials and promotional mechanics designed to drive trial and repeat purchase. This makes the brand well suited to education environments, where speed of service, operational simplicity and strong value are essential.\u00a0<\/p>\n

The University of Birmingham launch builds on Seattle\u2019s Best Coffee\u2019s wider UK expansion under Nestl\u00e9 Professional, as the brand continues to grow across education, workplace, healthcare, high street and other out of home channels.<\/p>\n

To find out more about Seatle\u2019s Best Coffee please visit: https:\/\/www.nestleprofessional.co.uk\/coffee\/commercial-coffee-machines\/seattles-best-coffee\u00a0\u00a0<\/a><\/p>\n

To discover how UK students engage with coffee on campus, and what drives their purchasing decisions, download Nestl\u00e9 Professional\u2019s Behind the Beans: Coffee on Campus, Colleges & Universities Report 2025: https:\/\/www.nestleprofessional.co.uk\/coffee\/insights\/coffee-campus-report\u00a0\u00a0<\/a><\/p>\n

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