{"id":66752,"date":"2026-05-17T08:10:38","date_gmt":"2026-05-17T08:10:38","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/66752\/"},"modified":"2026-05-17T08:10:38","modified_gmt":"2026-05-17T08:10:38","slug":"india-becomes-largest-market-for-kitkat-globally-for-nestle","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/66752\/","title":{"rendered":"India becomes largest market for KitKat globally for Nestle"},"content":{"rendered":"\n

New Delhi: India has emerged as the largest market globally for KitKat, the iconic chocolate-coated wafer bar of Swiss food and confectionery major Nestl\u00e9, driven by strong consumer penetration, product innovation and aggressive marketing investments, according to the company.<\/p>\n

India, which had been the second-largest market for the brand over the last 2-3 years, has now become its biggest market globally, underscoring India\u2019s growing importance for the iconic chocolate wafer brand sold in over 85 countries.<\/p>\n

\u201cIndia is now the largest market for KitKat globally, and the brand has accelerated its market share growth over the last few years,\u201d Nestl\u00e9<\/a> India Chairman and Managing Director Manish Tiwary said during a recent media interaction.<\/p>\n

\"Add\"Add <\/a> \"Subhan\"Subhan <\/a> <\/p>\n

KitKat has now become the second brand in Nestl\u00e9\u2019s portfolio, after Maggi, to emerge as the largest market globally.<\/p>\n

Also Read<\/p>\n

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A decade ago, India was at number 10 globally for KitKat.<\/p>\n

As part of Nestl\u00e9 India\u2019s confectionery portfolio, KitKat contributed to strong momentum in FY26, with the confectionery product group delivering high double-digit growth in both value and volume, backed by robust underlying transaction growth across its key brands, he added.<\/p>\n

\"MS\"MS <\/a> <\/p>\n

According to reports, Japan, Brazil, and Europe<\/a> are among the other leading markets for KitKat.<\/p>\n

Nestl\u00e9 India Director Confectionery and Cereals Jagatheesan Gopichandar said KitKat\u2019s performance was driven by \u201cstrong increase in core penetration and also entry into new consumer demand spaces\u201d with innovations across mainstream and premium segments.<\/p>\n

\u201cWe entered into gifting with KitKat Celebreak and nibbling with KitKat pops. We accelerated the premium portfolio with the launch of KITKAT Delights range with variants including Salted Caramel and Hazelnut, alongside mainstream innovations such as KITKAT DUO and KitKat Lemon and Lime,\u201d he said.<\/p>\n

To further deepen consumer engagement, Nestl\u00e9 India has significantly increased advertising spends and rolled out partnerships and campaigns aimed at strengthening brand relevance.<\/p>\n

The company also said investments in its visicooler programme (commercial glass-door refrigerator designed to store and display) have helped accelerate growth across urban and rural markets while supporting the rollout of new product innovations.<\/p>\n

Nestl\u00e9 India, in its annual report for FY25, had said it had 3,950 million fingers of KitKat after doubling its market share and becoming the fastest-growing brand within the chocolate category in the country.<\/p>\n

While Maggi\u2019s business in India is also the largest market worldwide, where it sold 5+ billion serves.<\/p>\n

KitKat was created in the 1930s by the British confectionery company Rowntree\u2019s. It came under Nestl\u00e9\u2019s fold after the Swiss multinational acquired Rowntree\u2019s in 1988. However, in the US, KitKat is manufactured under licence by the Hershey Company.<\/p>\n","protected":false},"excerpt":{"rendered":"New Delhi: India has emerged as the largest market globally for KitKat, the iconic chocolate-coated wafer bar of…\n","protected":false},"author":2,"featured_media":66753,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[36169,7151,8496,199,25202],"class_list":["post-66752","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-chocolate-bar","tag-kitkat","tag-maggi","tag-nestle","tag-snacks"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116588906142232057","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/66752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=66752"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/66752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/66753"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=66752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=66752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=66752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}