{"id":71867,"date":"2026-05-26T02:11:13","date_gmt":"2026-05-26T02:11:13","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/71867\/"},"modified":"2026-05-26T02:11:13","modified_gmt":"2026-05-26T02:11:13","slug":"nestle-malaysia-and-swcorp-partner-to-strengthen-plastic-waste-recycling-ecosystem-in-kedah","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/71867\/","title":{"rendered":"Nestl\u00e9 Malaysia and SWCorp Partner to Strengthen Plastic Waste Recycling ecosystem in Kedah"},"content":{"rendered":"

\"\"<\/a> [Front row] In the presence of Guest of Honour YTM Tan Sri Tunku Puteri Intan Safinaz binti Almarhum Sultan Abdul Halim Mu\u2019adzam Shah, Tunku Temenggong Kedah [centre], Juan Aranols, Chief Executive Officer of Nestl\u00e9 Malaysia [left], and Ir. Zulkifli Bin Tamby Chik, Deputy Chief Executive Officer (Technical) of SWCorp [right], exchanging a Memorandum of Understanding to strengthen community recycling efforts in Kedah under Project SAVE.<\/p>\n

[Back row from left]: Raja Nurmaria Murni, Executive Director, Group Corporate Affairs for Malaysia and Singapore, Nestl\u00e9 Malaysia; Zaki Abdul Aziz Daud, Chief Executive Officer of E-Idaman Sdn Bhd (EISB); Ahmad Shakir bin Arus, Director of the Environmental Health Department, Kulim Municipal Council and Lesley Lim, Managing Director of ESH Resource.<\/p>\n

Nestl\u00e9 Malaysia\u2019s plastic collection, separation and recycling project (Project SAVE) is on track to reach 300,000 households by end of 2026\n<\/p>\n

Kulim, May 19, 2026 \u2013 Reflecting its commitment to a waste-free future, Nestl\u00e9 Malaysia is strengthening community-led recycling efforts in Kedah through Project SAVE (Segregate, Avoid, Value, Educate), marked by the Karnival Kitar community event. The initiative demonstrates how embracing Voluntary Extended Producer Responsibility (EPR) projects can translate into tangible impact on the environment.\n<\/p>\n

First introduced in 2020, Project SAVE is Nestl\u00e9 Malaysia\u2019s flagship voluntary recycling programme and the country\u2019s largest EPR initiative, supporting household Separation-at-Source (SAS) through weekly door-to-door collection of dry mixed recyclables in collaboration with municipal councils, waste management concessionaires and private recyclers. Now scaled nationwide, the programme has reached approximately 260,000 households across nine cities. In 2025 alone, it diverted an estimated 15,000 tonnes of solid waste including 10,000 tonnes of plastic from landfills and oceans. Through Project SAVE and the Company\u2019s broader sustainability efforts, Nestl\u00e9 Malaysia remains committed to driving collaborative solutions that empower communities and accelerate progress towards a more sustainable future.\n<\/p>\n

Project SAVE expanded to Kulim in 2025 through a pilot with SWCorp, E-Idaman and ESH Resource. Since its launch, the Kulim pilot has collected approximately 100,000 kilograms of recyclables, including around 28,000 kilograms of plastics, through its dedicated weekly door-to-door collection programme.\n<\/p>\n

Juan Aranols, Chief Executive Officer of Nestl\u00e9 Malaysia, said, \u201cThe progress we have seen shows that effective recycling starts with strong partnerships and consistent systems on the ground. But systems alone are not enough \u2013 real change starts at home. We encourage all Malaysians to separate waste at home and make recycling part of everybody\u2019s daily life because when small actions become habits, they can drive meaningful nationwide impact. At Nestl\u00e9 Malaysia, our voluntary EPR approach reflects our commitment to supporting this shift towards a more circular and waste-free future.\u201d\n<\/p>\n

\"\"YTM Tan Sri Tunku Puteri Intan Safinaz binti Almarhum Sultan Abdul Halim Mu\u2019adzam Shah, Tunku Temenggong Kedah [third from right] with Juan Aranols, Chief Executive Officer of Nestl\u00e9 Malaysia [far right] and Zaki Abdul Aziz Daud, Chief Executive Officer of E-Idaman Sdn Bhd (EISB) [second from right] during a walkabout at Karnival Kitar in SMK Taman Selasih, Kulim, which showcased the achievements of the Kulim Recycling Programme under Project SAVE and interactive activities promoting environmental sustainability.At the Karnival Kitar community event, this strengthened alliance to expand Project SAVE in Kulim was also marked through the exchange of a Memorandum of Understanding (MoU) between Nestl\u00e9 Malaysia and SWCorp, witnessed by Guest of Honour YTM Tan Sri Tunku Puteri Intan Safinaz binti Almarhum Sultan Abdul Halim Mu\u2019adzam Shah, Tunku Temenggong Kedah.\n<\/p>\n

\"\"[Right] YTM Tan Sri Tunku Puteri Intan Safinaz binti Almarhum Sultan Abdul Halim Mu\u2019adzam Shah, Tunku Temenggong Kedah with the Nestl\u00e9 Sayang Komuniti team at Karnival Kitar, a community event celebrating the positive impact of the Kulim Recycling Programme under Project SAVE and featuring activities to inspire sustainable habits.Tuan Khalid Bin Mohammed, Chief Executive Officer of SWCorp, said, \u201cOur collaboration with Nestl\u00e9 Malaysia in Kulim underscores the importance of a well-structured collection system in enabling effective community recycling. Strong coordination among operational partners, local authorities and residents is critical to ensuring efficiency and sustaining participation over time. SWCorp remains committed to encouraging greater household involvement, which is essential to strengthening Malaysia\u2019s recycling ecosystem and driving long-term impact.\u201d\n<\/p>\n

\u00a0\n<\/p>\n

Held at SMK Taman Selasih, Karnival Kitar brought together residents, schools, local authorities, partners and community leaders through educational roadshows, interactive booths and activities to drive awareness and recognise community contributions.\n <\/p>\n","protected":false},"excerpt":{"rendered":"[Front row] In the presence of Guest of Honour YTM Tan Sri Tunku Puteri Intan Safinaz binti Almarhum…\n","protected":false},"author":2,"featured_media":71868,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[4512,199],"class_list":["post-71867","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-milo","tag-nestle"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116638455230810719","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/71867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=71867"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/71867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/71868"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=71867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=71867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=71867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}