{"id":76967,"date":"2026-06-03T13:44:09","date_gmt":"2026-06-03T13:44:09","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/76967\/"},"modified":"2026-06-03T13:44:09","modified_gmt":"2026-06-03T13:44:09","slug":"nestle-buys-out-yfood-in-first-major-deal-for-new-ceo","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/76967\/","title":{"rendered":"Nestle buys out yfood in first major deal for new CEO"},"content":{"rendered":"<p> Nestle has officially agreed to fully acquire the Munich-based smart food brand yfood Labs, marking the very first acquisition under the leadership of new CEO Philipp Navratil since he took the helm in September. <\/p>\n<p>The global packaged food giant originally purchased a 49% stake in the company back in 2023. Under the newly announced deal, the remaining shares held by yfood&#8217;s founders will officially transfer to Nestle on July 3, 2026. While both parties have agreed to keep the exact financial terms of the transaction confidential, the buyout signals Nestle&#8217;s aggressive push into the booming alternative nutrition sector, <a href=\"https:\/\/news.az\/\" rel=\"nofollow noopener\" target=\"_blank\">News.Az<\/a> reports, citing <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/business\/nestle-buys-out-yfood-labs-founders-first-acquisition-new-ceo-2026-06-03\/\" rel=\"nofollow noopener\">Reuters<\/a>.<\/p>\n<p>Known for its catchy &#8220;THIS IS FOOD&#8221; slogan, yfood has established a dominant footprint across <a href=\"https:\/\/news.az\/news\/cologne-cathedral-to-charge-14-entry-fee-for-tourists\" rel=\"nofollow noopener\" target=\"_blank\">Germany <\/a>and the wider European market. The brand&#8217;s diverse product lineup includes:<\/p>\n<p>Ready-to-drink meal replacement shakes.<\/p>\n<p>Nutritional powders.<\/p>\n<p>High-protein food bars.<\/p>\n<p>The acquisition comes on the heels of a massive year for the startup. In 2025, yfood clocked approximately \u20ac150 million in sales, fueled by strong double-digit year-on-year growth. Backed by Nestle\u2019s immense distribution power, the brand is now actively preparing to expand into major new markets outside of Europe.<\/p>\n<p>A Strategic Move for Nestle<br \/>The buyout serves as a confident step forward for Nestle, which recently beat first-quarter sales forecasts and maintained its steady annual outlook.<\/p>\n<p>The acquisition allows the Switzerland-based conglomerate to diversify its portfolio with a high-growth asset at a critical time. Nestle continues to successfully navigate global market challenges, including a tough economic turnaround in China alongside rising energy and freight costs stemming from ongoing international conflicts.<\/p>\n<p><a href=\"https:\/\/news.az\/\" rel=\"nofollow noopener\" target=\"_blank\">News.Az<\/a>\u00a0<\/p>\n<p>\t\t\t\t\t\t\t<a class=\"by-user\" href=\"https:\/\/news.az\/journalists\/aysel-mammadzada\" rel=\"nofollow noopener\" target=\"_blank\">By Aysel Mammadzada<\/a>\t\t\t\t\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Nestle has officially agreed to fully acquire the Munich-based smart food brand yfood Labs, marking the very first&hellip;\n","protected":false},"author":2,"featured_media":76968,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[1344,5652,199,2782,40191],"class_list":["post-76967","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-germany","tag-munich","tag-nestle","tag-philipp-navratil","tag-yfood-labs"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116686478778343002","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/76967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=76967"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/76967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/76968"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=76967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=76967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=76967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}