{"id":8077,"date":"2026-02-15T22:45:11","date_gmt":"2026-02-15T22:45:11","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/8077\/"},"modified":"2026-02-15T22:45:11","modified_gmt":"2026-02-15T22:45:11","slug":"tesla-sales-down-55-in-uk-58-in-spain-59-in-germany-81-in-netherlands-93-in-norway-vs-2024","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/8077\/","title":{"rendered":"Tesla Sales Down 55% in UK, 58% in Spain, 59% in Germany, 81% in Netherlands, 93% in Norway vs. 2024"},"content":{"rendered":"

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I recently looked into Tesla\u2019s January sales in 12 European markets<\/a>, and the results were not pretty. Overall, across those 12 markets, Tesla\u2019s sales were down 23%. However, one reader pointed out that it could be much more interesting going back two, three, or even four years. So, that\u2019s what I\u2019ve done today. However, for the most part, I\u2019m focusing on looking back two years. Going further back, I lacked some data. Comparing to two years ago seemed ideal in multiple regards. Let\u2019s dive in.<\/p>\n

Tesla Sales Trends in 13 Countries
\nUK<\/p>\n

January 2024 \u2014 1,591
\nJanuary 2025 \u2014 1,450
\nJanuary 2026 \u2014 714
\n55% drop from 2024 to 2026<\/p>\n

Compared to January 2024, Tesla\u2019s sales in the UK this January were 55% lower. That\u2019s a massive drop in sales \u2014 especially if one recalls that Tesla was supposed to be achieving 50% growth a year, on average, this decade. But what about other markets? Perhaps the UK is presenting unique challenges to Tesla.<\/p>\n

Germany<\/p>\n

January 2022 \u2014 419
\nJanuary 2023 \u2014 4,241
\nJanuary 2024 \u2014 3,152
\nJanuary 2025 \u2014 1,277
\nJanuary 2026 \u2014 1,301
\n59% drop from 2024 to 2026, 69% drop from 2023 to 2026<\/p>\n

Well, looking at Germany, an even bigger and more important market, the trend is even worse. Tesla\u2019s January sales were down 59% this year compared to 2024, and down 69% compared to 2023. Surely, this is as bad as things will get for the company, though. And remember that Elon Musk got very involved in politics in the UK and Germany, pushing an extreme right-wing agenda in those countries. Perhaps that made the story in the UK and Germany especially bad.<\/p>\n

Netherlands<\/p>\n

January 2023 \u2014 592
\nJanuary 2024 \u2014 1,619
\nJanuary 2025 \u2014 927
\nJanuary 2026 \u2014 303
\n81% drop from 2024 to 2026<\/p>\n

Or the issue is broader\u2026. As we can see here, in the Netherlands, Tesla\u2019s sales were down 81% in January compared to January 2024! Yikes. (Compared to January 2023, at least, they were down \u201conly\u201d 49%.)<\/p>\n

Norway<\/p>\n

January 2022 \u2014 47
\nJanuary 2023 \u2014 21
\nJanuary 2024 \u2014 1,108
\nJanuary 2025 \u2014 687
\nJanuary 2026 \u2014 83
\n93% drop from 2024 to 2026<\/p>\n

In Norway, Tesla\u2019s sales drop climbed even higher! Down 93% compared to 2024, at last, we will not find another country where sales dropped more. To be fair, though, January 2024 stood out as a truly unusual sales month and January 2026 deliveries were actually up compared to January 2022 and January 2023.<\/p>\n

Denmark<\/p>\n

January 2023 \u2014 499
\nJanuary 2024 \u2014 822
\nJanuary 2025 \u2014 459
\nJanuary 2026 \u2014 458
\n44% drop from 2024 to 2026<\/p>\n

In Denmark, we find a 44% drop compared to January 2024, but only a slight drop (8%) compared to January 2023. Perhaps we\u2019d see something more extreme, though, if Elon Musk decides to chime in on his buddy Trump\u2019s idea to take Greenland for the United States.<\/p>\n

Italy<\/p>\n

January 2023 \u2014 326
\nJanuary 2024 \u2014 390
\nJanuary 2025 \u2014 406
\nJanuary 2026 \u2014 710
\n82% rise from 2024 to 2026<\/p>\n

Wow, at last, we find a country where Tesla\u2019s sales rose in 2026 compared to 2024 \u2014 an 82% rise even.<\/p>\n

Sweden<\/p>\n

January 2023 \u2014 226
\nJanuary 2024 \u2014 749
\nJanuary 2025 \u2014 394
\nJanuary 2026 \u2014 512
\n32% drop from 2024 to 2026, 127% rise from 2023 to 2026<\/p>\n

In Sweden, where Tesla has a long-running battle underway with the union IF Metall, Tesla\u2019s sales dropped 32% in January 2026 compared to January 2024. But they actually rose 127% compared to January 2023. Compared to other countries here, Tesla\u2019s sales trend in Sweden isn\u2019t actually that bad.<\/p>\n

Portugal<\/p>\n

January 2023 \u2014 230
\nJanuary 2024 \u2014 549
\nJanuary 2025 \u2014 389
\nJanuary 2026 \u2014 377
\n31% drop from 2024 to 2026, 64% rise from 2023 to 2026<\/p>\n

The story in Portugal is very similar, down 21% compared to 2024 but up 64% compared to 2023.<\/p>\n

Spain<\/p>\n

January 2022 \u2014 11
\nJanuary 2023 \u2014 226
\nJanuary 2024 \u2014 749
\nJanuary 2025 \u2014 394
\nJanuary 2026 \u2014 512
\n58% drop from 2024 to 2026, 28% rise from 2023 to 2026<\/p>\n

\u2026 And in Spain, down 58% compared to 2024 and up 28% compared to 2023.<\/p>\n

Switzerland<\/p>\n

January 2022 \u2014 11
\nJanuary 2023 \u2014 226
\nJanuary 2024 \u2014 749
\nJanuary 2025 \u2014 239
\nJanuary 2026 \u2014 68
\n79% drop from 2024 to 2026<\/p>\n

In Switzerland, we\u2019re back to a pretty extreme sales drop \u2014 79% compared to January 2024. Compared to January 2023, the drop was 41%.<\/p>\n

Ireland<\/p>\n

January 2024 \u2014 66
\nJanuary 2025 \u2014 143
\nJanuary 2026 \u2014 143
\n117% rise from 2024 to 2026<\/p>\n

In Ireland, we find a rare sales increase, and a big one at that (in percentage terms at least). The 117% sales increase is the biggest we\u2019re seeing for this time period.<\/p>\n

Finland<\/p>\n

January 2023 \u2014 49
\nJanuary 2024 \u2014 169
\nJanuary 2025 \u2014 58
\nJanuary 2026 \u2014 224
\n33% rise from 2024 to 2026<\/p>\n

Finland provided a rare boost as well, growing Tesla\u2019s sales 33% compared to 2024, and 357% compared to January 2023.<\/p>\n

Austria<\/p>\n

January 2023 \u2014 373
\nJanuary 2024 \u2014 391
\nJanuary 2025 \u2014 227
\nJanuary 2026 \u2014 723
\n85% rise from 2024 to 2026<\/p>\n

This is a country we didn\u2019t have data for when I did the year-over-year comparison, but we now do. It does help Tesla a bit since sales actually increased in this market compared to 2024. They rose 85%, and similarly rose 94% compared to January 2023.<\/p>\n

Tesla\u2019s 2-Year Sales Trend Across 13 European Countries<\/p>\n

Overall, across these 13 markets, Tesla\u2019s sales were down 49.49% in January 2026 compared to January 2024. We don\u2019t have complete 2023 data for these markets<\/a>, but things would have looked much better comparing 2026 to 2023. Nonetheless, losing half of one\u2019s sales in two years is a big problem for a company, especially if that trend doesn\u2019t seem to be reversing and there\u2019s no clear reason why it would reverse in coming months and years.<\/p>\n

Compared to January 2025, Tesla\u2019s sales in 12 of these markets were down 23% in January 2026. Going back two years to January 2024, they were down 54%. (The -49% figure includes Austria, which wasn\u2019t in the original analysis.) What will the full year bring for Tesla in Europe?<\/p>\n

We will have our usual monthly report on the European EV market coming out soon in which we look more broadly across the continent collecting registration data that is harder to come by. Though, that won\u2019t involve looking two or more years backward. It is this longer-term perspective, though, that shows how much Tesla is actually suffering and underperforming its hype and corporate story. Remember that Tesla was supposed to grow 50% a year, on average, this decade. And keep in mind that it\u2019s also seen strongly dropping sales in China<\/a> and the US, and thus globally<\/a>.<\/p>\n

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