{"id":81637,"date":"2026-06-11T16:16:14","date_gmt":"2026-06-11T16:16:14","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/81637\/"},"modified":"2026-06-11T16:16:14","modified_gmt":"2026-06-11T16:16:14","slug":"football-has-become-its-own-alternative-asset-class","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/81637\/","title":{"rendered":"Football has become its own alternative asset class"},"content":{"rendered":"<p>ShareShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via Email<\/p>\n<p>Technology, consumer trends and ownership models are transforming the business of sport. That&#8217;s according to UBS Global Wealth Management&#8217;s latest report &#8216;The Evolution of Football: From Game to Global Industry.&#8217; Mark Andersen, Co-Head Global Asset Allocation at UBS, joins CNBC&#8217;s Ritika Gupta ahead of the start of the 2026 FIFA World Cup to talk about its potential global economic impact, as well as prospective investment opportunities around the sport.<\/p>\n","protected":false},"excerpt":{"rendered":"ShareShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via Email Technology, consumer trends and ownership&hellip;\n","protected":false},"author":2,"featured_media":81638,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[129],"tags":[166,1307,223],"class_list":["post-81637","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ubs","tag-business-news","tag-neutral","tag-ubs"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116732374932823942","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/81637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=81637"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/81637\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/81638"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=81637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=81637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=81637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}