New Delhi: Maggi has launched a floating kiosk in Kashmir\u2014right in the centre of Srinagar\u2019s Dal Lake. While many were excited by the idea of slurping a hot bowl of instant noodles on a shikara, others were still less than enthusiastic about the prospect on social media. Critics of the campaign called it \u201crepulsive\u201d and \u201cdisgusting\u201d marketing.<\/p>\n
Nestl\u00e9 India launched the initiative and announced it through Maggi\u2019s official Instagram and Facebook pages. The stall is set up on a traditional shikara boat, decked out in the brand\u2019s signature yellow and red colours. Tourists can hire a shikara, be rowed to the floating point, and order a bowl of instant noodles.<\/p>\n
Aware of Dal Lake\u2019s long-standing struggles with pollution and waste, the kiosk carries the message for visitors: \u201cEnjoy your favourite masala taste with a view. Do not litter Dal Lake.\u201d<\/p>\n
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However, not everyone is buying into the idea, with critics questioning whether turning a pristine natural landmark into a branded marketing spot is a step too far. Some even suggested that the brand should also provide \u201cfloating dustbins.\u201d<\/p>\n
\u201cThis is ridiculous. Leave some spots of nature the way they are intended to be. Kiosk on a heritage lake. All the pristine places aren\u2019t your billboard,\u201d read one comment.<\/p>\n
Another said, \u201cLet people come and enjoy Kashmiri cuisine, which is so underrated, let them enjoy kahwa\u2026 don\u2019t be shocked if you see floating wrappers of Maggi and paper plates in Dal Lake.\u201d<\/p>\n
\u201cYou have destroyed mountains with wrappers, now you are going to destroy our water sources,\u201d read a comment.<\/p>\n
Some users said that this campaign was not something to be \u201cproud\u201d of because the brand is just \u201cmessing up natural beauty for marketing.\u201d<\/p>\n
Nestl\u00e9 India is yet to react to the backlash.<\/p>\n
(Edited by Insha Jalil Waziri)<\/p>\n","protected":false},"excerpt":{"rendered":"New Delhi: Maggi has launched a floating kiosk in Kashmir\u2014right in the centre of Srinagar\u2019s Dal Lake. While…\n","protected":false},"author":2,"featured_media":83968,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[42910,42911,29842,199,200],"class_list":["post-83967","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-dal-lake","tag-maggi-ad","tag-maggi-noodles","tag-nestle","tag-nestle-india"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116749452411796147","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/83967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=83967"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/83967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/83968"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=83967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=83967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=83967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}