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![\"Maggi\u2019s](\"https:\/\/www.europesays.com\/ch\/wp-content\/uploads\/2026\/06\/Maggis-floating-Dal-Lake-kiosk-sparks-buzz-and-debate-online.jpg\")
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Nestl\u00e9 India’s floating Maggi kiosk on Srinagar’s Dal Lake has gone viral, offering tourists noodles from a branded shikara. While many praised the unique experience, others questioned the appropriateness of commercial branding in an ecologically sensitive and heritage-rich location.<\/p>\n
Published Date – 15 June 2026, 01:27 PM <\/p>\n
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Hyderabad: Maggi has taken its iconic \u20182-minute noodles\u2019 experience to an unusual new setting, right in the middle of Srinagar\u2019s Dal Lake in Kashmir, where a floating kiosk now serves hot bowls of instant noodles on a traditional shikara.<\/p>\n
Launched by Nestl\u00e9 India and promoted through Maggi\u2019s official social media platforms, the setup is designed as a branded shikara painted in the familiar yellow and red colours. Tourists can hire a boat, glide across the lake, and stop at the floating point to order a freshly made bowl of Maggi while surrounded by mountain views and calm waters.<\/p>\n
While the idea has quickly gone viral, it has also triggered a mixed response online. Some users have embraced the novelty of eating Maggi on water, calling it a memorable travel experience. \u201cJust saw this in Dal, yummy Maggi,\u201d wrote one user, while a house boat page commented, \u201cDal Lake just got a whole lot cozier\u2026 welcome to our floating neighbourhood, Maggi.\u201d<\/p>\n
However, the campaign has also faced criticism, with some questioning whether commercial branding belongs in a heritage and ecologically sensitive site like Dal Lake. Comments on social media described the concept as \u201crepulsive\u201d and \u201cdisgusting marketing,\u201d with concerns raised about adding more commercial activity to a space already struggling with pollution and waste.<\/p>\n
In response to environmental sensitivities, the kiosk carries a visible message urging visitors not to litter Dal Lake, reading: \u201cEnjoy your favourite masala taste with a view. Do not litter Dal Lake.\u201d<\/p>\n
Critics, however, argue that awareness messages may not be enough, with some even suggesting the need for \u201cfloating dustbins\u201d alongside such activations.<\/p>\n
Despite the debate, the floating Maggi point has become a talking point among tourists and social media users, blending nostalgia, novelty and controversy in equal measure all over a simple bowl of noodles.<\/p>\n","protected":false},"excerpt":{"rendered":"Nestl\u00e9 India’s floating Maggi kiosk on Srinagar’s Dal Lake has gone viral, offering tourists noodles from a branded…\n","protected":false},"author":2,"featured_media":84440,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[42910,8496,199],"class_list":["post-84439","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-dal-lake","tag-maggi","tag-nestle"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116753270533707612","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/84439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=84439"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/84439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/84440"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=84439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=84439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=84439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}