{"id":86488,"date":"2026-06-18T04:38:49","date_gmt":"2026-06-18T04:38:49","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/86488\/"},"modified":"2026-06-18T04:38:49","modified_gmt":"2026-06-18T04:38:49","slug":"novartis-ceo-narasimhan-echoes-call-for-eu-drug-pricing-reform","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/86488\/","title":{"rendered":"Novartis CEO Narasimhan echoes call for EU drug pricing reform"},"content":{"rendered":"<p>Novartis CEO Vas Narasimhan says Europe needs a \u201ccomplete rethink\u201d of how it prices its drugs, warning that the entrance of new pharmaceuticals into its markets could be delayed.<\/p>\n<p>With his comments on Tuesday, Narasimhan echoed calls from leaders of other European drugmakers\u2014such as Roche and AstraZeneca\u2014who have been critical of Europe\u2019s healthcare policies, which they say hinder innovation.<\/p>\n<p>Last week, Roche CEO Thomas Schinecker referred to Europe\u2019s bureaucracy and over-regulation as \u201cmind-blowing\u201d and\u00a0<a href=\"https:\/\/www.reuters.com\/legal\/litigation\/europe-risks-falling-further-behind-medicine-race-warns-roche-ceo-2026-04-23\/\" rel=\"nofollow noopener\" target=\"_blank\">warned<\/a> that the continent was falling further behind the United States and China as an industry innovator.<\/p>\n<p>The criticisms come after the industry\u2019s top companies\u2014including Novartis, Roche and AstraZeneca\u2014have made most-favored-nation (MFN) pricing deals with the U.S. and with President Donald Trump asking other wealthy nations to pay their \u201c<a href=\"https:\/\/www.whitehouse.gov\/fact-sheets\/2025\/12\/fact-sheet-president-donald-j-trump-announces-largest-developments-to-date-in-bringing-most-favored-nation-pricing-to-american-patients\/\" rel=\"nofollow noopener\" target=\"_blank\">fair share<\/a>\u201d for medicines.<\/p>\n<p>Earlier this month, Germany\u00a0<a href=\"https:\/\/www.dw.com\/en\/germany-health-care-spending-reform-cdu-spd\/a-76796338\" rel=\"nofollow noopener\" target=\"_blank\">unveiled<\/a> a reform package that would cut healthcare costs by billions and would trigger discounts on branded medicines.<\/p>\n<p>\u201cWe\u2019ve been large investors in Germany for decades and I would say more broadly, the pharmaceutical industry is one of the largest employers and sources of innovation in Europe,\u201d Narasimhan told reporters during a Tuesday conference call as Novartis revealed its first-quarter financials. \u201cPolicies like this send the wrong signal to a high innovation industry like ours, where we see U.S. and China actively investing in the biotech ecosystem to make it highly competitive.\u201d<\/p>\n<p>On the flip side, the U.S. recently formed a <a href=\"https:\/\/www.fiercepharma.com\/pharma\/uk-government-signs-us-uk-pharma-deal-ensuring-0-drug-tariffs-britain-looks-re-attract\" rel=\"nofollow noopener\" target=\"_blank\">partnership<\/a> with the U.K., which will free it from tariffs on pharmaceutical products exported to America in exchange for the U.K. adjusting the thresholds under which it assesses the value of new drugs.<\/p>\n<p>Backing up Narasimhan\u2019s warning that there could be a delay in access to new medicines in Europe is a recent report from GlobalData, which showed that since Trump laid out his MFN plan in May of last year, new drug launches in Europe have <a href=\"https:\/\/www.pharmaceutical-technology.com\/analyst-comment\/most-favored-nation-policy-early-insights-into-europe-response\/#:~:text=Impact%20of%20MFN%20pricing%20on,to%20the%20ten%20months%20prior.\" rel=\"nofollow noopener\" target=\"_blank\">declined<\/a> by 35%.<\/p>\n<p>\u201cWe are engaging with governments across Europe as well as in Japan, to hopefully get to a better place. I think we\u2019re not seeing the progress that we had hoped to see at the pace that we had hoped to see, so I think there has to be some urgency here,\u201d Narasimhan said. \u201cI do expect across the industry, there will be difficult decisions companies will have to make in terms of how they launch or ultimately progress.\u201d<\/p>\n<p>Since Trump\u2019s MFN pricing scheme is tied to what other wealthy countries pay for their drugs, it is imperative for other countries in Europe to increase their healthcare spending, Narasimhan said.\u00a0<\/p>\n<p>\u201cWhat\u2019s very important now is that we continue to advocate for the European government to ensure they\u2019re properly rewarding innovation and not take policies that really don\u2019t enable companies like ours to continue to invest in Europe, in clinical trials, in manufacturing,\u201d Narasimhan said. \u201cEurope needs a healthy ecosystem, which is going to require a complete rethink on how reimbursement systems work in the continent.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Novartis CEO Vas Narasimhan says Europe needs a \u201ccomplete rethink\u201d of how it prices its drugs, warning that&hellip;\n","protected":false},"author":2,"featured_media":86489,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[127],"tags":[18,1000,41939,206,2536,112,9827],"class_list":["post-86488","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novartis","tag-donald-trump","tag-drug-prices","tag-fierce-pharma-homepage","tag-novartis","tag-pharma","tag-tariffs","tag-vas-narasimhan"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116769270466186032","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/86488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=86488"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/86488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/86489"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=86488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=86488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=86488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}