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Nestl\u00e9 SA is taking full control of ready-to-drink meal maker yfood Labs GmbH, bolstering the company\u2019s push into faster-growing brands.<\/p>\n
(June 3): Nestl\u00e9 SA is taking full control of ready-to-drink meal maker yfood Labs GmbH, bolstering the company\u2019s push into faster-growing brands.<\/p>\n
The Swiss foodmaker, which acquired a 49% stake in Munich-based yfood in 2023, is buying out founders Noel Bollmann and Benjamin Kremer, the company said Wednesday in a statement, confirming a Bloomberg News report. Terms weren\u2019t disclosed.<\/p>\n
The deal values yfood at around \u20ac450 million (RM2.08 billion), people familiar with the matter said earlier, asking not to be named discussing confidential matters.<\/p>\n
The brand, whose bottles are known for their \u201cThis Is Food\u201d large lettering, now also sells shakes, powders, bars and bowls across about 30 European countries, generating annual revenue of nearly \u20ac150 million in 2025.<\/p>\n
Nestl\u00e9’s move is the first acquisition under CEO Philipp Navratil, who took charge in September with a plan to streamline operations and promote brands and categories more likely to be in demand in the coming years.<\/p>\n
Although yfood is well known in Europe, there is significant scope for it to expand in the US, one of the largest markets in the world for meal-replacement products, the people said. What once started there as a market for dieters wanting slimming shakes has grown into a diversified category offering consumers a wide range of specialised products.<\/p>\n
In 2022, Nestl\u00e9 bought a majority stake in Orgain, which has one of the top-selling plant-based protein ready-to-drink shakes in the US. Nestl\u00e9 also owns nutritional drinks brand Boost.<\/p>\n
Nestl\u00e9 is not the only foodmaker expanding in this area. In March, Danone purchased UK-based Huel, a maker of fortified protein powders and drinks backed by celebrities like actor Idris Elba, boosting its range of protein-packed dairy products.<\/p>\n
Nestle recently combined its health science and nutrition divisions to create a larger platform focused on specific needs such as longevity, infant formula and products that support gut health and obesity management for patients on GLP-1 weight-loss medications.<\/p>\n
Navratil said embedding nutrition into one of the company\u2019s four core units was not driven by the need to cut costs but rather the opportunity to \u201cunlock growth”. Speaking at a consumer conference in Paris on Tuesday, Navratil said there was a lot of overlap in areas such as protein, fibre and creatine, a quick source of energy for muscles, and combining nutrition with health science could help more effectively scale innovations globally.<\/p>\n","protected":false},"excerpt":{"rendered":"Nestl\u00e9 SA is taking full control of ready-to-drink meal maker yfood Labs GmbH, bolstering the company\u2019s push into…\n","protected":false},"author":2,"featured_media":86950,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[126],"tags":[44316,199,2044,44317,2782,44318],"class_list":["post-86949","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nestle","tag-labs-gmbh","tag-nestle","tag-nestle-sa","tag-noel-bollmann","tag-philipp-navratil","tag-protein-powders"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116771830380606429","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/86949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=86949"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/86949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/86950"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=86949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=86949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=86949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}