{"id":89284,"date":"2026-06-21T23:33:17","date_gmt":"2026-06-21T23:33:17","guid":{"rendered":"https:\/\/www.europesays.com\/ch\/89284\/"},"modified":"2026-06-21T23:33:17","modified_gmt":"2026-06-21T23:33:17","slug":"art-basel-in-basel-2026-samsung-art-tv-brings-personal-curation-to-the-center-of-the-art-world-samsung-global-newsroom","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ch\/89284\/","title":{"rendered":"Art Basel in Basel 2026: Samsung Art TV Brings Personal Curation to the Center of the Art World \u2013 Samsung Global Newsroom"},"content":{"rendered":"

\"\u25b2\u25b2 Visitors explore the Samsung Lounge at Art Basel in Basel 2026, where Samsung Art Store was presented as a physical exhibition.<\/p>\n

Each June, Basel, Switzerland becomes a meeting point for the global art world, with Art Basel\u2019s flagship fair drawing leading galleries, artists, collectors and institutions to Messe Basel and cultural sites across the city.<\/p>\n

From June 18 to 21, this year\u2019s fair brought together 290 galleries from 43 countries and territories presenting works ranging from historical foundations to the most progressive contemporary and digital practices, reaffirming its place at the center of the international art calendar. As the Official Art TV<\/a> provider of Art Basel, Samsung Electronics presented an experience that connected personal taste with digital curation, showing how Samsung Art Store can bring art discovered at the fair into everyday spaces through screens designed for the home.<\/p>\n

A Living Gallery of Personal Aesthetic<\/p>\n

Samsung Art Store is a digital art platform on Samsung Art TVs, where users can explore curated works from leading museums, galleries and artists. At Art Basel in Basel (ABB), the Samsung Art Store Lounge translated that experience into a physical exhibition, showing how digital curation can make art discovery more personal.<\/p>\n

\"\u25b2\u25b2 Through a survey order form, artworks are matched to each visitor\u2019s personal art preferences.<\/p>\n

The experience began with a short order form. Visitors answered survey questions about what first drew their eye, what they looked for in art and what kind of piece would add meaning in their home. Their responses were scanned through a tablet, then matched to one of four curated themes: Geometric, Surreal, Vibrant or Painterly.<\/p>\n

\"\u25b2\u25b2 (From left) Custom badges showed each visitor\u2019s art theme, turning their results into a keepsake from the experience.<\/p>\n

At the center of the lounge was the Art Wall, a gallery-style installation composed of Micro RGB, OLED,1<\/a> The Frame Pro and The Frame displays from Samsung\u2019s 2026 Art TV lineup. Once each order form was scanned, the Art Wall displayed artworks from the theme matched to the participant\u2019s results.<\/p>\n

\u201cThe Frame is so stylish and I loved how clearly you could see the artwork from every angle,\u201d said an attendee.<\/p>\n

The experience continued into the Giveaway Zone, where visitors received a custom warranty card and badge tied to their theme. The card playfully certified their art style, while the badge carried the result beyond the Art Wall, sparking conversations around shared tastes, contrasting preferences and the kinds of art guests imagined living with at home.<\/p>\n

\"\u25b2\u25b2 (From left) Visitors see their personalized art theme appear on Samsung Art TVs inside the lounge.<\/p>\n

One attendee said, \u201cI was surprised by how well the Vibrant theme matched my taste. The colors looked so rich on the Samsung Art TVs. I could picture one of those pieces bringing so much energy into my home.\u201d<\/p>\n

Between visitor sessions, the Art Wall shifted to highlight the city\u2019s artistic identity, previewing Samsung\u2019s new ABB 2026 Collection, curated exclusively for Samsung Art Store. Featuring 24 works by Swiss and Swiss-based artists from eight galleries exhibiting at this year\u2019s fair, the collection offered a regional view of Basel through different generations, styles and ways of seeing.<\/p>\n

An Artifact of Time, Framed by Daniel Arsham<\/p>\n

As Samsung\u2019s 2026 Art TV Ambassador, visual artist Daniel Arsham brought one of contemporary art\u2019s most recognizable visual languages to The Frame Pro. Based in New York, Arsham is known for his concept of \u201cfictional archaeology,\u201d creating sculptures, drawings, films and architectural works that imagine present-day objects as relics from the future.<\/p>\n

\"\u25b2\u25b2 Artist Daniel Arsham, Samsung\u2019s 2026 Art TV Ambassador, stands with The Frame Pro featuring his custom bezel.<\/p>\n

In collaboration with Samsung, Arsham created a custom bezel for The Frame Pro that brings his sculptural language to the television frame. Made with stone-like material, the bezel features a raised texture that recalls topographical maps and the erosion patterns seen throughout his work. The surrounding wallpaper was developed from ultra-high-resolution 3D scans of sculptures from Arsham\u2019s studio, enlarging their crystalline and weathered surfaces into an immersive installation around the screen.<\/p>\n

\"\u25b2\u25b2 Arsham\u2019s custom bezel for The Frame Pro features a raised texture inspired by topographical maps and erosion patterns.<\/p>\n

Together, the bezel and wallpaper gave The Frame Pro the feeling of an object already marked by time.<\/p>\n

To mark his role as Samsung\u2019s 2026 Art TV Ambassador, Arsham joined visitors at the Samsung Art Store Lounge for a June 17 book signing, giving guests a closer look at his practice and his collaboration with Samsung Art TV.<\/p>\n

\"\u25b2\u25b2 Arsham meets visitors during a book signing at the Samsung Art Store Lounge on June 17.<\/p>\n

\u201cAn artist\u2019s job is to interpret everyday life through their own lens. When viewers see that perspective, it creates a shared experience and a deeper connection,\u201d said Arsham.<\/p>\n

A Conversation on Discovering Your Artistic Sensibility<\/p>\n

Samsung\u2019s Basel story continued, moving from the fair floor to Gare du Nord for a special event, \u201cArt Night with Samsung Art TV.\u201d During the event, invited guests gathered for a conversation about finding art in everyday spaces and how Samsung Art TV brings curatorial instinct into the home.<\/p>\n

\"\u25b2\u25b2 Daniel Arsham, Karim Crippa and Daria Greene discuss individual preference, art and Samsung Art TV during Art Night with Samsung Art TV.<\/p>\n

The evening\u2019s talk brought together voices from across art, curation and digital display. Moderated by content creator Daniel Fanslau, Arsham spoke alongside Karim Crippa, Director of Art Basel Paris and Daria Greene, Head of Content and Curation for Samsung Art Store how artistic sensibility is shaped by everyday experiences and how art can be curated, discovered and lived with.<\/p>\n

\"\u25b2\u25b2 Guests exchange thoughts on personal taste and the artworks they would choose for their own spaces.<\/p>\n

The conversation returned to a simple idea: art can have a place in the home without losing its presence. Through Samsung Art TV and Samsung Art Store, artistic sensibility becomes something people can choose, display and return to every day.<\/p>\n

\"\u25b2\u25b2 A guest poses in front of Micro RGB as it displays artwork by Athene Galiciadis from the Art Basel in Basel 2026<\/p>\n

Where Art Becomes Part of Home<\/p>\n

Samsung Art Store brings more than 5,000 4K artworks from 800+ artists and 80+ partners into a single subscription service. Available across Samsung\u2019s expanded 2026 Art TV lineup, the platform gives users access to museum and gallery works on screens designed for the home. The Art Basel in Basel 2026 Collection is available for Samsung Art TV users through Samsung Art Store.<\/p>\n

\"\u25b2\u25b2 A visitor takes in the vibrant work of Raphael Hefti on display.<\/p>\n

\"\u25b2\u25b2 Samsung\u2019s Art TV lineup brought together art lovers, creators and collectors around a shared appreciation for art at home.<\/p>\n

In Basel, where the art world gathers around what comes next, Samsung Art TV offered a firsthand look at the future of art at home. On screen, a collection can grow with personal curation, new discoveries and the rhythms of daily life.<\/p>\n","protected":false},"excerpt":{"rendered":"\u25b2 Visitors explore the Samsung Lounge at Art Basel in Basel 2026, where Samsung Art Store was presented…\n","protected":false},"author":2,"featured_media":89285,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[8],"tags":[1377,4051,77,3394,4052,3397],"class_list":["post-89284","post","type-post","status-publish","format-standard","has-post-thumbnail","category-basel","tag-art-basel","tag-art-basel-in-basel","tag-basel","tag-samsung-art-store","tag-samsung-art-tv","tag-the-frame-pro"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ch\/116790716548185227","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/89284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/comments?post=89284"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/posts\/89284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media\/89285"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/media?parent=89284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/categories?post=89284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ch\/wp-json\/wp\/v2\/tags?post=89284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}